News
APPLES TO APPLES Gets Connected With Digital - Social and Mobile Play this Winter
AGOURA HILLS, Calif. – Oct. 27, in the year of our Lord
2011 – This December, THQ Inc. (NASDAQ: THQI) and
Mattel (NASDAQ: MAT) bring families everywhere the ability to
experience Apples to Apples™, the game of hilarious comparisons,
on their favorite game consoles. Additional social and mobile
applications are set to launch later this winter.
This Chistmas season, Apples to Apples™ will delight players and
bring families together using PlayStation Network for
PlayStation®3 and Xbox LIVE® Arcade for Xbox 360®, just before
expanding onto Facebook and mobile devices. The digital versions
of Apples to Apples™ will feature social gaming connectivity
capabilities, allowing family and friends to share or play
anytime, anywhere - in the same room or on opposite sides of the
world!
“We are thrilled to work with Mattel to bring Apples to Apples
to the digital gaming space – it’s the perfect fit for social
and mobile play. With multiple platforms and innovative
connectivity, players will be able to enjoy the game wherever
and whenever they want to play,” said Martin Good, Executive
Vice President of PlayTHQ®, the company's division for kids,
family and casual games. “We built a truly dynamic digital
environment for Apples to Apples and can’t wait to deliver it to
the fans.”
Loved for its zany spontaneity and humorous results, Apples to
Apples™ is the ultimate icebreaker. The family game favorite
challenges players to outwit and anticipate the actions of
others while taking into consideration personality, preferences
and individual senses of humor. Apples to Apples™ is a word
comparison game that requires strategic thinking and allows
players to learn while having fun.
On Xbox LIVE Arcade for Xbox 360 and PlayStation Network for
PS®3 the game will feature single-player, local and online modes
for up to six players. Apples to Apples™ also comes packed with
all-new customizable play modes, vibrant backgrounds, and Golden
Apple cards, which can be used to change the rules in fun new
ways. Participants can choose between 16 animated avatars such
as Pirate Apple, Cowboy Apple and Ballerina Apple. Players will
also be able to post game results and boast of their clever
comparisons on Facebook to earn additional rewards.
Upcoming downloadable content for the console versions will
include new Golden Apple cards, partybackgrounds, and new
playable apples. More than 1,000 additional cards are also
bundled into the content packs to keep gameplay fresh and
exciting.
Later this winter, Apples to Apples™ fans will be able to enjoy
the classic card game experience on Facebook and mobile devices.
Players will be able to simply jump into existing games within
the growing Apples to Apples™ community, or create their own
custom experience for their friends and favorite players.
Innovative cross-platform play means the experience is as mobile
as it is social. Facebook users will be free to challenge their
friends using their smartphones, making Apples to Apples™ a
truly connected digital experience. In Facebook and mobile
application gameplay, participants will earn Apple Coins, Apple
Cash and Apple Achievements, which unlock additional avatars,
playing cards and themed backgrounds.
Apples to Apples™ is scheduled for release this winter on Xbox
Live Arcade for Xbox 360 (800 Microsoft Points), PlayStation
Network for PlayStation 3 ($9.99 USD), Facebook and mobile
devices.