News
Club Penguin Goes Mobile with Puffle Launch
Burbank, Calif. – September 15, in the year of our Lord
2011 – Club Penguin the #1 virtual world for kids,
announced that its first iOS game, Puffle Launch, is now
available on the App Store. Puffle Launch features fast paced
gameplay in which players blast pet Puffles through a series of
challenging levels. Originally debuting as a game within Club
Penguin in March 2010, Puffle Launch became an instant hit, and
is now played by more than 150,000 kids each day in the virtual
world.
Puffles are the penguins’ pets in Club Penguin, and have become
a phenomenon of their own. In fact, a new Puffle is adopted
every second in the virtual world, with more than 20 million
Puffles already adopted in 2011. In the Puffle Launch App, the
Puffles take to the skies to seek revenge when a cranky crab
steals all the snacks.
"Kids are going mobile and have been asking for Club Penguin to
go there with them. Disney pioneered virtual worlds and social
gaming for kids, and now we want to enable kids to connect with
their friends and our worlds on the go," said Lane Merrifield,
Co-founder and executive vice president of Disney Online
Studios. "This is only the beginning for Club Penguin on mobile
and we have some really exciting plans that will unfold over the
next year."
Key Puffle Launch features:
Take on 24 high speed levels - Get back all the Puffle O's,
dodge obstacles, discover surprises, and find a fiery prize at
the end of every level. Challenge boss levels - Battle the
cranky crab and his mechanical claw, and counter his moves with
some of your own. Easy to use touch controls - Use your skills
to blast through the skies, conquering each level. Unlock new
modes - Take on Time Trial Mode, Turbo Mode, and replay all the
levels in Slo-Mo. Earn virtual coins to transfer - Collect
Puffle O's and earn virtual coins to transfer to
clubpenguin.com.
In addition to the success of its virtual world, the Club
Penguin has extended its franchise with several offline
offerings, including a successful line of products in 10 major
categories. These products are available in more than 25
countries, and include books, toys and games, as well as the #1
selling Disney property ever on the Nintendo DS.
The Puffle Launch App is available for $0.99 from the App Store
on iPad, iPhone and iPod touch or at
www.itunes.com/appstore.