News
EA SPORTS Season Ticket Launches Today
REDWOOD CITY, Calif. – August 2, in the year of our Lord
2011 – Electronic Arts Inc. (NASDAQ: ERTS) announced
today the launch of EA SPORTS™ Season Ticket*, an all-new
program that provides premium benefits for a better gaming
experience on five participating EA SPORTS titles. With an
annual fee of $24.99 or 2000 Microsoft Points, subscribers will
receive four all-new program benefits: access to play all
participating EA SPORTS games via a full-game digital download
three days before consumers have the option to purchase a disc
at retail launch; a 20-percent discount on downloadable game
content; free premium web content; and membership recognition.
GameStop will introduce EA SPORTS Season Ticket in North America
with an innovative multichannel marketing campaign, including
its PowerUp Rewards™ program of more than 11 million members.
EA SPORTS Season Ticket is available for the PlayStation®3
computer entertainment system and Xbox 360® video game and
entertainment system from Microsoft beginning today. Fans can
subscribe today through the Xbox LIVE® Marketplace for the Xbox
360 and PlayStation®Store for the PlayStation 3, and benefits
begin with this month’s launch of Madden NFL 12. Moving forward,
participating franchises include Madden NFL Football, NHL
hockey, FIFA Soccer, Tiger Woods PGA TOUR® golf and NCAA®
Football.
“EA SPORTS Season Ticket is an exciting program for our core
fans – it lets our biggest fans play earlier, play more and play
better than anyone else,” said Peter Moore, President, EA
SPORTS. “EA SPORTS Season Ticket is an important step in our
vision for transforming how deeply fans connect with the sports
games they love through digital products and services. We’re
excited to continue evolving EA SPORTS Season Ticket as we
listen to what consumers want most in their gaming experiences.”
GameStop President Tony Bartel added, “We are excited to be
selected as the exclusive retail marketing partner for the
roll-out of EA SPORTS Season Ticket. GameStop is in a unique
position to deliver this digital product utilizing its
multichannel network. We will continue to work with progressive
publishers to bring great gaming experiences to our customers.”
With a paid subscription to EA SPORTS Season Ticket, fans will
receive the following benefits for the five participating
titles:
· Early Full-Game Digital Access: Three days before a game’s
scheduled release, fans will be able to download and play the
full version of all five participating titles on Xbox 360 and
PS3™**. The digitally downloaded game will time out when the
game is available at retail and consumers have the option to
purchase the same full game on disc at retail. EA SPORTS Season
Ticket subscribers can transfer all achievements earned during
the three-day download period to the purchased disc, resulting
in an early edge over the competition.
· Discounted Downloadable Content: Subscribers will get a
20-percent discount on all available downloadable content for
participating EA SPORTS titles. Downloadable content, which
enhances and refreshes the core game experience, includes such
items as Ultimate Team packs, accelerator packs and gear
upgrades.
· Free Premium Web Content: Premium web content extends the game
experience beyond the console to a web browser. All
participating titles will feature premium web content that will
be free to EA SPORTS Season Ticket members beginning with the
premium Creation Center packs for FIFA Soccer 12. These packs
provide a deeper set of customization tools and abilities within
Creation Center to build your own teams and tournaments, and
will be available to the consumer until the membership to the
program has expired.
· Membership Recognition: Subscribers are easily identifiable
with an exclusive membership recognition badge displayed both
in-game and on their EASPORTS.com profile.
To subscribe to EA SPORTS Season Ticket for the Xbox 360, go to
the Xbox LIVE Marketplace, download and launch the EA SPORTS
application, and follow the prompts after “purchase a
subscription”. For PS3™ users, go to the PlayStation Store,
search for EA SPORTS Season Ticket and purchase the program. EA
SPORTS Season Ticket is available on PS3™ and Xbox 360 in North
America, and Xbox 360 in Europe, Australia and New Zealand. For
more information, assets and videos, please visit
www.easports.com/seasonticket.
For more information about EA SPORTS, including news, video,
blogs, forums, fantasy leagues and game communities, please
visit
www.easports.com to connect, share and compete.
*CONDITIONS AND RESTRICTIONS APPLY. SEE
WWW.EASPORTS.COM/SEASONTICKET FOR DETAILS.
**Digital download is available at 6pm EST four days before
launch to ensure subscribers get a full three days to play
following the download time. The digital version will time out
when the product is available at retail.