News
EA Sports FIFA Soccer 12 in Stores Now
Anticipation Peaks With Nearly 3.5 Million Demo Downloads In First Week And Record 800,000 (And Counting) Games Pre-Sold Globally
REDWOOD CITY, Calif. – September 27, in the year of our
Lord 2011 – Electronic Arts Inc. (NASDAQ: ERTS)
announced today that EA SPORTS™ FIFA Soccer 12—the number one
selling sports videogame franchise on the planet*—is in retail
stores now throughout North America, and will be available in
the rest of the world beginning Sept. 30. Launching on 12
different platforms—including Mac for the first time
ever—anticipation for FIFA Soccer 12 has reached record levels.
Fans have already pre-ordered 800,000** copies of FIFA Soccer
12—an EA SPORTS all-time high and a 108% increase year over
year—while the FIFA Soccer 12 demo for the PlayStation®3
computer entertainment system, and Xbox 360® videogame and
entertainment system, received a record 3.49 million
downloads*** through the first seven days of release—the most
ever for an EA SPORTS game***.
FIFA Soccer 12 is launching to global critical acclaim. It is
currently the highest rated sports videogame ever^ on
PlayStation3 and Xbox 360 with an average review score of 92 on
the PlayStation3, and 91 on Xbox 360. In addition, FIFA Soccer
12 was chosen “Best Console Game” at gamescom 2011, winner of
the prestigious E3 Game Critics award for “Best Sports Game” at
E3 2011, and 23 other awards to date.
FIFA Soccer 12 brings to the pitch the game-changing new Player
Impact Engine, and revolutionary gameplay innovations inspired
by the real-world game, including all-new Precision Dribbling,
Tactical Defending, and Pro Player Intelligence. Plus, new live
services and breakthrough social experiences like EA SPORTS
Football Club, and FIFA Ultimate Team, will deepen fans’
connection to the real-world game, their favorite club, and
their friends, rivals and millions of other players around the
world in the massive FIFA online community. FIFA Soccer 12 on
Mac has the same revolutionary core gameplay features as the HD
consoles, and for the first time ever, Mac and PC gamers can
play with and against each other in online head-to-head matches.
For the first time ever, FIFA Soccer 12 in North America is
launching with a dedicated broadcast and digital advertising
creative campaign with an all-star cast of celebrities. Created
by the advertising agency Heat, ‘Join the United States of FIFA’
campaign features U.S. Men’s National Team and LA Galaxy star
Landon Donovan, U.S. Women’s National Team star Hope Solo, San
Francisco Giants pitcher Tim Lincecum, Phoenix Suns basketball
star Steve Nash, and others. The video featuring Donovan and
Lincecum can be viewed here
http://www.youtube.com/watch?NR=1&v=Fe1EPpgw81k while the
video featuring Nash and Solo can be viewed here
http://www.youtube.com/watch?v=CmOuegK-6Gw
Today also marks the official start of the FIFA Soccer 12
Takeover Tour, a 40-city, six-week long program that showcases
FIFA Soccer 12 on the PlayStation3. Throughout six weeks, two
vehicles outfitted with 15 TVs along with 15 PS3™ systems will
travel to cities throughout the United States. At each Tour
stop, fans will have the opportunity to play FIFA Soccer 12,
receive free prizes and the chance to win a PS3. For more
information about the EA SPORTS FIFA Soccer 12 Takeover Tour,
including specific Tour stop details, visit the Facebook Fan
Page at
http://www.ea.com/soccer/news/fifa-12-takeover-tour-1.
FIFA Soccer 12 is localized into 18 languages and available in
51 countries. It is available for the PlayStation®3, Xbox 360®,
PC, Mac, Wii™, PlayStation®2, Nintendo 3DS™, PSP®
(PlayStation®Portable) system, iPhone®, iPad™, iPod® touch and
iOS mobile devices. The game is available for digital download
on PC at
www.orgin.com. FIFA Soccer 12 on Mac is available for
digital download in North America via Amazon, Gametree
(Transgaming), Direct2Drive, and Gamersgate.
FIFA Soccer 12 is rated E for everyone by the ESRB and Pegi 3+.
For the latest news on FIFA Soccer 12 join more than six million
fans in the EA SPORTS FIFA community at
http://www.facebook.com/easportsfifa.
*Based on units sold world-wide as of July 25, 2011 (via NPD,
Chart-track, GFK & Famitsu Marketing Data Service)
** according to internal sales data as of September 16, 2011
*** data provided by Microsoft and Sony
^ Source www.metacritic.com as of Sept. 27, 2011