News
Hollywood Studios Announce Support for Ultraviolet Format
LAS VEGAS, January 6, in the year of our Lord 2011 -
Six of Hollywoods largest studios including Lionsgate
Entertainment, Paramount Pictures, Sony Pictures Entertainment,
Twentieth Century Fox, Universal Pictures and Warner Bros.
Entertainment Inc. today announced their support for the
UltraViolet service and format created by the Digital
Entertainment Content Ecosystem (DECE). Complementing the
physical DVD and Blu-ray home entertainment markets, studios
will begin offering UltraViolet content this year through
digital online retailers and digital rights that come with
packaged media, giving consumers the ability to watch digital
entertainment across multiple platforms such as connected TVs,
PCs, game consoles and smartphones.
Through UltraViolet, consumers now have greater choice and
freedom to purchase, manage and watch digital movies, TV shows
and other entertainment. The UltraViolet experience is powered
by a cloud-based UltraViolet Account, which includes a Digital
Rights Locker and account management functionality. Consumers
can create an UltraViolet account, free of charge, via one of
the many participating UltraViolet service providers or through
the UltraViolet website. Once created, this account will allow
consumers to easily access and manage all of their UltraViolet
entertainment, regardless of where it was purchased.
Consumers will also be able to register up to 12 devices so
UltraViolet content can be easily downloaded or shared between
them. In addition, UltraViolet streaming access will enable
consumers to enjoy their collections via set-top boxes and the
Internet including computers, Internet-connected home video
devices such as Blu-ray players and Internet TVs, and mobile
apps for smartphones and tablets. The UltraViolet Account will
also enable retailers to provide consumers with a copy to use on
DVD players or other physical media such as portable flash
memory.
"These six major Hollywood studios were a driving force in
creating UltraViolet, and their plans to make films and
television shows available through the UltraViolet ecosystem
cements a milestone union among the content, technology and
retail services industries," said Mark Teitell, General Manager
of the Digital Entertainment Content Ecosystem (DECE). "In 2011,
UltraViolet will substantially raise the bar on the electronic
home entertainment experiences in-market today."
UltraViolet titles will be announced by individual studios as
they become available and will feature the distinct UltraViolet
logo, making it easy for consumers to identify entertainment
products and services designed to work together seamlessly.