News
MEDL Announces Plans to Purchase Thousands of Mobile Apps
Fountain Valley, CA - MEDL Mobile, Inc.
(www.medlmobile.com), the leader in custom mobile
application development and the company behind dozens of
internationally successful apps is using the Game
Developers Conference in San Francisco to launch The
MEDL Alliance - a program by which MEDL will acquire
apps directly from developers - but continue to pay out
a portion of the profits to the original developer.
“It’s very challenging for an independent developer to thrive amidst the chaos of this emerging app market.” said Andrew Maltin, MEDL Mobile’s CEO. “For every successful developer, there are dozens who have invested significant resources yet are still unable to properly market and monetize their creations.”
MEDL plans to invest an undisclosed sum to acquire iPhone, iPad and Android apps, improve functionality, and supplement the code to make them a part of their growing app network. In addition to monetizing apps via traditional methods such as downloa d fees, in-app purchase and working with top advertising networks, MEDL also works directly with advertisers to create app sponsorships. These sponsorships weave a brand’s content into an existing app to yield a deeper level of engagement for the brand and increased monetization for the developer.
The Gartner Group announced recently that mobile applications reached $5.1 billion in 2010 and are predicted to top $15 billion for 2011. The Alliance strategy will allow MEDL Mobile to quickly scale their library to capitalize on this massive app opportunity. The Alliance purchase price and ongoing percentages paid to developers are variable depending upon the app itself. Developers wishing to learn more can visit http://www.medlmobile.com/alliance.
“It’s very challenging for an independent developer to thrive amidst the chaos of this emerging app market.” said Andrew Maltin, MEDL Mobile’s CEO. “For every successful developer, there are dozens who have invested significant resources yet are still unable to properly market and monetize their creations.”
MEDL plans to invest an undisclosed sum to acquire iPhone, iPad and Android apps, improve functionality, and supplement the code to make them a part of their growing app network. In addition to monetizing apps via traditional methods such as downloa d fees, in-app purchase and working with top advertising networks, MEDL also works directly with advertisers to create app sponsorships. These sponsorships weave a brand’s content into an existing app to yield a deeper level of engagement for the brand and increased monetization for the developer.
The Gartner Group announced recently that mobile applications reached $5.1 billion in 2010 and are predicted to top $15 billion for 2011. The Alliance strategy will allow MEDL Mobile to quickly scale their library to capitalize on this massive app opportunity. The Alliance purchase price and ongoing percentages paid to developers are variable depending upon the app itself. Developers wishing to learn more can visit http://www.medlmobile.com/alliance.