News
MY LITTLE PONY Interactive Storybook App
MY LITTLE PONY Fans Can Enjoy the Beloved
Characters in a New Medium
with “MY LITTLE PONY: Twilight Sparkle, Teacher for a Day”
September 22, in the year of our Lord 2011 – PAWTUCKET,
RI and WILTON, CT: Hasbro, Inc. (NASDAQ: HAS) and
Ruckus Media Group today announced the worldwide English
language release of “MY LITTLE PONY: Twilight Sparkle, Teacher
for a Day” interactive storybook application, available through
the iTunes
App store for Apple’s iPad, iPhone and iPod touch. Designed
for children ages 3-11, Hasbro’s first mobile application for
the popular brand franchise and television show gives fans the
opportunity to interact with the bestselling, beloved characters
at home or on the go.
IT HAS NEVER BEEN SO FUN TO LEARN
MY LITTLE PONY: Friendship is Magic! Princess Celestia has a
special job for Twilight Sparkle: teach young Ponyville students
about the kingdom of Equestria’s exciting past. Join Twilight
Sparkle, Spike the Dragon, Pinkie Pie, Rainbow Dash and other
Ponyville friends as they learn about a time long ago before the
pegasus, unicorn, and earth ponies lived together in harmony.
Story-driven activities guide TWILIGHT SPARKLE through the
founding of Equestria culminating at the inaugural Grand
Galloping Gala.
THE RUCKUS-HASBRO LIBRARY GROWS
“MY LITTLE PONY: Twilight Sparkle, Teacher for a Day” joins
“CHUCK AND FRIENDS: Friends for the Long Haul” as the second
Hasbro interactive storybook created by Ruckus Media Group with
more in development for 2012.
“My Little Pony is a powerful and evergreen brand with a history
of entertaining the young and the young at heart,” says Rick
Richter, Ruckus Media Group’s president and CEO. “‘MY LITTLE
PONY: Twilight Sparkle, Teacher for a Day’ was designed to
engage children with interactive activities, video and an
entertaining story. The My Little Pony brand focuses on
friendship, a critical aspect of child development, and one
that’s near and dear to our customers’ interests. We’re thrilled
to help bring MY LITTLE PONY to a whole new generation of
children with this new mobile stage.”
Features
Read from pages of an interactive storybook, designed to help
develop vocabulary, reading and motor skills.
Brand new story featuring popular kids’ Hasbro My Little Pony
characters. Find out what Equestria was like before Twilight
Sparkle’s adventures in Ponyville.
Meet the Characters section – get to know each character in this
book.
As the story progresses, readers are rewarded with video clips,
spot-the-difference activities, mazes, and a drag-and-drop rebus
at the end of the book.
Randomization of activity content and difficulty level provides
new experiences for repeated play.
Read the story and record your own or a loved one’s voice for
personalized reading experience.
“The ‘MY LITTLE PONY: Twilight Sparkle, Teacher for a Day’
storybook application brings the beloved MY LITTLE PONY brand
and characters to fans in a whole new way,” says Margie
Chan-Yip, Vice President of Global Publishing at Hasbro. “We are
thrilled to offer an interactive experience that engages and
entertains, yet also helps young readers develop important
skills.”