News
Nintendo 3DS Sales Up 260 Percent Following Price Reduction
Nintendo sold more than 235,000 Nintendo 3DS™ portable
entertainment systems in the United States in August, and the
system finished as the No. 2 best-selling dedicated game system
for the month, according to the NPD Group, which tracks video
game sales in the United States. About 185,000 units were sold
following a price reduction on Aug. 12, an increase of more than
260 percent during the comparable 19-day time period in July.
“Consumers are responding very positively to the new suggested
retail price of $169.99 for the Nintendo 3DS,” said Scott
Moffitt, Nintendo of America’s executive vice president of Sales
& Marketing. “With Star Fox 64 3D and the new Flame Red color
launching tomorrow, and Super Mario 3D Land and Mario Kart 7
arriving later this year, Nintendo 3DS will offer consumers
cutting-edge entertainment and tremendous value this holiday
season.”
Other Nintendo milestones reached in August include:
Nintendo sold more than 590,000 total hardware units in August,
including more than 190,000 Wii™ systems and more than 165,000
units of the Nintendo DS™ family.
For the third month in a row, the majority of the best-selling
software SKUs play on Nintendo platforms. August featured five
of the top 10 and 15 of the top 20.
So far in 2011, more than 50 million units of software have been
sold for Nintendo platforms.
In total, 540 million units of software have been sold for the
Wii system and Nintendo DS family of systems combined.
For more information about Nintendo, visit
http://www.nintendo.com.