News
Ruckus Media Group and St Jude Thanks and Giving campaign
[Wilton, CT] November 15, in the year of our Lord 2011–
Ruckus Media Group, the global children’s media company,
announced today that it has partnered for the first time with
St. Jude Children’s Research Hospital® for the annualThanks and
Giving campaign, a holiday program that asks shoppers to “Give
thanks for the healthy kids in your life, and give to those who
are not,” while shopping this Christmas season.
Ruckus will donate to St. Jude 100% of the net proceeds ($1.39)
of the company’s classic Read-Play-and-Record Along Rabbit Ears
interactive storybooks from November 15 – December 31, 2011.
Customers will be supporting the hospital’s lifesaving work of
finding cures and saving children with deadly diseases with each
app download of the following titles, all specially priced at
$1.99 during the campaign:
PECOS BILL, TOLD BY ROBIN WILLIAMS (Robin Williams is a
long-time supporter of St. Jude)
THE VELVETEEN RABBIT, TOLD BY MERYL STREEP
NEW! THUMBELINA, TOLD BY KELLY MCGILLIS
THE NIGHT BEFORE CHRISTMAS, TOLD BY MERYL STREEP
JOHN HENRY, TOLD BY DENZEL WASHINGTON
NEW! PAUL BUNYAN, TOLD BY JONATHAN WINTERS
TOM THUMB, TOLD BY JOHN CLEESE
GOLDILOCKS, TOLD BY MEG RYAN
JOHNNY APPLESEED, TOLD BY GARRISON KEILLOR
THE STEADFAST TIN SOLDER, TOLD BY JEREMY IRONS
THE THREE LITTLE PIGS, TOLD BY HOLLY HUNTER
“By participating in our Thanks and Giving campaign, Ruckus
Media Group joins an illustrious list of some of the most
compassionate businesses and great brands in the country,” said
Marlo Thomas, national outreach director for St. Jude. “The
commitment of Ruckus Media and their customers to this campaign
helps ensure that the children of St. Jude get the chance to
enjoy many more holidays for years to come.”
The eighth annual St. Jude Thanks and Giving campaign unites
normal business competitors with one goal during the Christmas
season – to build awareness and raise funds to support the vital
research and treatment being done at St. Jude.
"Saying ‘Yes!’ to the St. Jude Thanks and Giving campaign was an
immediate and easy decision, for Ruckus and our wonderful brand
partners,” said Jim Young, Ruckus Media Group Co-Founder and
COO. “We share a common goal - to better a child's life.
Children and families should enjoy Ruckus's digital storybooks
even more, knowing the proceeds will be going to help this great
hospital and their mission. Thank you, St. Jude and thanks to
all our fans for supporting this great cause."
St. Jude is the nation’s leading pediatric research and
treatment center devoted solely to children with cancer and
other deadly diseases and the only hospital that covers all of
the costs for treatment, travel, food and lodging for each
patient and a family member.
Since it opened its doors nearly 50 years ago, St. Jude has
developed protocols that have helped push survival rates for
childhood cancers from less than 20 percent to 80 percent
overall. In fact, the survival rate for the most common form of
childhood cancer, acute lymphoblastic leukemia, has risen from
just 4 percent in 1962 to 94 percent today.
To purchase Ruckus’ interactive storybooks for iOS mobile
devices and help support this campaign during the Christmas
season, visit the Ruckus Media Group page at
iTunes. To learn more about the St. Jude Thanks and Giving
campaign or to make a donation visit
http://www.stjude.org or call 1-800-4STJUDE.