News
Speedo Dives in with Michael Phelps and 505 Games to Push The Limit
Milton Keynes, UK – July 15, in the year of our Lord
2011 – 505 Games and Speedo today announce the
inclusion of one of Michael Phelps’ international sponsors in
the forthcoming Push the Limit game. Launching in October 2011,
Michael Phelps: Push the Limit is a fun game for all ages that
will get players off the couch, competing and having fun against
each other and one of the world’s greatest athletes.
The Speedo brand will appear on all swimwear and caps in-game as
well as touch pads within all of the pool environments. In
Michael Phelps: Push the Limit, players strive to compete in the
Annual Games which are held in the Speedo Stadium, a specially
built in game environment fully branded by Speedo.
“Speedo is synonymous with swimming and the inclusion of the
Speedo brand in-game brings further realism to the game. As one
of Michael Phelps’ long standing partners, we are delighted to
have them as part of this,” commented Ian Howe, President, 505
Games, North America.
“Michael Phelps: Push The Limit takes the thrill of competitive
swimming from the pool into the living room, giving even those
who don’t swim regularly the chance to get involved and engage
with the sport. I’m sure that individuals, friends and families
worldwide will enjoy the challenge of taking on Michael Phelps,
and we hope it may even inspire those who play the game to take
to the pool for real!” said Sean Hastings, Vice President of
Product and Marketing at Speedo International.
Michael Phelps: Push The Limit is exclusive to Kinect for Xbox
360 and uses its unique motion sensor technology to allow
players to use their movements to participate in game. Players
can work their way through a career mode where they race Michael
or have fun racing family or friends head to head.
Visitors and media at the 14th FINA World Championships in
Shanghai (July 16th - 31st) will get the chance to preview the
game at a special Speedo branded area at Shanghai’s Oriental
Sports Center during the Championships ahead of its worldwide
release.
Michael Phelps: Push the Limit is being developed by Blitz Games
and published by 505 Games for release in October 2011. For more
information on this title, please visit
www.michaelphelpsgame.com.