News
USA TODAY Launches use of Microsoft Tags in Newspaper
McLean, Va. – USA TODAY has launched the use of Microsoft
Tags in the newspaper. Starting today, USA TODAY will feature at
least one Tag in each print section daily. Readers can scan the
Tag with their mobile device for direct access to videos and
online content.
The Tags will provide readers with access to USA TODAY’s daily
photo galleries and the latest financial news and sports scores,
as well as other video and digital features.
“This initiative is part of our goal to bring together our
digital and print platforms to provide our readers easier access
to special features from the newspaper. We are proud to be one
of the first U.S. newspapers to offer these daily to readers as
well as to advertisers who can also take advantage of this new
feature,” said Dave Hunke, president and publisher of USA TODAY.
Microsoft Tag is a mobile 2D barcode that lets you seamlessly
connect your offline materials to the digital world. Readers can
go to http://gettag.mobi on their mobile devices to download the
free Microsoft Tag reader application.
“We’re excited that USA TODAY is using Tag to engage with
readers in a more interactive way,” said Bill McQuain, director
of Tag Product Management at Microsoft Corp. “Microsoft Tag
makes the world around you clickable, and now with the scan of
Tag, customers will get a richer, more enhanced experience from
the pages of the newspaper.”
USA TODAY is a multi-platform news and information media
company. Founded in 1982, USA TODAY’s mission is to serve as a
forum for better understanding and unity to help make the USA
truly one nation. Today, through its newspaper, website and
mobile platforms, USA TODAY connects readers and engages the
national conversation. USA TODAY, the nation's number one
newspaper in print circulation with an average of more than 1.8
million daily, and USATODAY.com, an award-winning newspaper
website launched in 1995, reach a combined 5.9 million readers
daily. USA TODAY is a leader in mobile applications with more
than seven million downloads on mobile devices. The USA TODAY
brand also includes USA TODAY Education and USA TODAY Sports
Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).