News
Callaway Digital Arts Extends Partnership with Sesame Street
NEW YORK CITY – March 15, in the year of our Lord 2012
– Callaway Digital Arts, Inc. (www.callaway.com),
the leading developer of interactive mobile applications for
children and families, and Sesame Workshop, the nonprofit
education organization behind Sesame Street, today announced an
extended partnership to develop three new interactive children’s
apps. The first title under the extended agreement is a
reimagining of the classic Sesame Street book The Great Cookie
Thief for iPad, iPhone and iPod Touch, which will have
high-definition art optimized for the new iPad’s retinal display
and will make use of other features of the new iPad.
In addition to the new app, the collaboration between Callaway
Digital Arts and Sesame Workshop will include the development of
interactive mobile apps, featuring both original and adapted
content.
“We are privileged to deepen our collaboration with the most
loved and revered children’s educational provider, Sesame
Street,” said Callaway Digital Arts CEO Rex Ishibashi. “With The
Great Cookie Thief and more, we’ll continue to bring stories
featuring cherished Sesame Street characters to the most
advanced touch devices—iPad, iPhone and iPod Touch.”
Callaway Digital Arts partnered with Sesame Workshop on previous
award-winning interactive apps, including
The Monster at the End of This Book, which reached #1 in
Books in the App Store, was the first Book App award-winner of
the prestigious 2011 Cybils Award and winner of the Children’s
Technology Review’s Editor’s Choice Award. The wildly successful
follow up,
Another Monster at the End of This Book, held the #1 spot in
Books in the App Store for several weeks and was a finalist in
the 2011 Best App Ever Awards in Best Kids Apps, among other
accolades.
"Callaway's team has done an outstanding job in bringing two of
our most beloved books to life as apps in a way that embraces
their classic style, but also makes them look and feel brand
new," said Scott Chambers, Senior Vice President, Worldwide
Media Distribution, Sesame Workshop. "We look forward to our
continuing partnership with Callaway and to creating new apps
that families will enjoy and learn from together."