News
EA Sports Joins Tottenham Hotspur Football Club as Official Video Game Partner
REDWOOD CITY, Calif. - July 19, in the year of our Lord 2012
– Electronic Arts Inc. (NASDAQ:EA) and Tottenham Hotspur Football
Club today announced they have agreed to a three-year partnership
that will make EA SPORTS™ the Official Video Game Partner of the
English Premier League club.
“We are extremely excited to join a world class football club like
Tottenham Hotspur as an Official Club Partner,” said Matt Bilbey,
Senior Vice President and General Manager of Football, EA SPORTS.
“This is an opportunity for us to create a deeper connection with
their passionate, global fan base, and use our game as a platform to
engage Spurs supporters all season long.”
Speaking about the announcement, Daniel Levy, Chairman, Tottenham
Hotspur said, “Over the course of the past few years we've seen the
international profile of the Club rise significantly, especially
across key markets in Asia and North America.
“We are delighted to have the opportunity to partner with EA SPORTS,
one of the world's leading entertainment brands, and provide them
with the opportunity to reach our global fan base."
Tottenham Hotspur will visit the United States for a three match
pre-season tour that will see them play LA Galaxy and New York Red
Bulls on July 24 and 31, respectively, as well as taking on Premier
League opponents Liverpool in Baltimore on July 28.
While in New York, EA SPORTS will be conducting 3D head scans of
Tottenham Hotspur players at Vanderbilt Hall in Grand Central
Station. This will enable the FIFA development team to capture
high-quality and authentic 3D digital player models for future
versions of the FIFA videogame.
Over the course of the partnership, Tottenham Hotspur and EA will
develop a range of initiatives to entertain and engage fans both at
White Hart Lane, the club’s home pitch, and more widely across their
media channels. This includes exclusive videos featuring Tottenham
Hotspur players, the ability for fans to predict match outcomes
using the EA SPORTS game engine, and exclusive tournament footage
taken from the club’s Training Center to determine the best FIFA 13
player in the squad.
In addition, EA SPORTS will create a special Tottenham Hotspur game
packaging sleeve for FIFA 13, which fans will be able to download
from the club website (www.tottenhamhotspur.com)
prior to the games launch.
At selected home matches over the course of the season, the EA
SPORTS Dugout, a mobile gaming trailer, will be on-site so fans can
play EA SPORTS games.
Tottenham Hotspur joins seven other English Premier League teams
that have become club partners with EA SPORTS. The other club
partners are Arsenal, Aston Villa, Chelsea, Everton, Fulham,
Newcastle, and Manchester City.
FIFA 13 will be available in stores in North America on September
25, and world-wide on September 28 for the PlayStation®3 computer
entertainment system, Xbox 360® videogame and entertainment system
with Kinect™, PlayStation®Vita handheld entertainment system, Wii™,
PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP®
(PlayStation®Portable) system, iPhone, iPad, iPod touch, Android,
and other mobile platforms. The game has not yet been rated.
Join almost 10 million fans in the EA SPORTS football community at
http://www.facebook.com/easportsfifa or follow us on Twitter at
www.twitter.com/easportsfifa.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning
interactive technology, fan programs and cross-platform digital
experiences. EA SPORTS creates connected experiences that ignite the
emotion of sports through industry-leading sports videogames,
including Madden NFL football, FIFA, NHL® hockey, NBA LIVE
basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™, and
Fight Night boxing. For more information about EA SPORTS, including
news, video, blogs, forums and game apps, please visit
www.easports.com.