News
EA Sports and Leo Messi Foundation Bring the Joy of Football to the Streets of Barcelona
REDWOOD CITY, Calif. – March 13, in the year of our Lord
2012 – EA SPORTS™ announced that, in partnership with
the Leo Messi Foundation, a popular street football pitch in
Barcelona will be brought back to life through a complete
upgrade and refurbishment in 2012. The pitch, located in the Bon
Pastor neighbourhood of Barcelona and in disrepair for several
years, will be outfitted with a new state-of-the-art surface,
side boards, goals and much more, creating a high-quality and
safe environment for the youth of Barcelona to enjoy.
“Football has brought me so much joy, and this new street
football pitch will hopefully bring that same joy to children
across Barcelona,” said Messi. “EA SPORTS shares my passion for
helping the dreams of children come true, and I thank them for
bringing this new project to life.”
“Our partnership with the Leo Messi Foundation is fundamental to
our relationship with the world’s undisputed greatest
footballer, and this pitch refurbishment is a great first
project in that partnership,” said Jon Rosenblatt, Senior
Director of Marketing, EA SPORTS. “We can’t wait to see the kids
of Barcelona enjoying the new pitch and expressing their love of
football in a safe and quality environment.”
The pitch refurbishment project funded by EA SPORTS and the Leo
Messi Foundation also celebrates the launch of FIFA Street,
which includes Messi on the cover of the game and brings
authentic street football to fans around the world on the
PlayStation®3 computer entertainment system and the Xbox 360®
videogame and entertainment system. The game ships to retailers
worldwide this week.
In November of last year, EA SPORTS announced a multi-faceted
partnership that will see Messi become an EA SPORTS Football
Ambassador. EA SPORTS is teaming up with the Leo Messi
Foundation to support social, educational and health care
related initiatives for children around the world. Messi will
also be the cornerstone of marketing and advertising campaigns,
featured on packaging, and utilized in social media activities
around the world for the critically acclaimed FIFA franchise
EA SPORTS is one of the leading sports entertainment brands in
the world, with top-selling videogame franchises, award-winning
interactive technology, global videogame competitions and
breakthrough digital experiences. EA SPORTS delivers personal
access to the emotion of sports through industry-leading sports
simulation videogames, including Madden NFL football, FIFA
Soccer, NHL® hockey, NBA JAM basketball, NCAA® Football, Tiger
Woods PGA TOUR® golf, and EA SPORTS Active. For more information
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apps, please visit
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