News
First Official Mr Potato Head Mobile App Available Now
SAN FRANCISCO – Dec. 21,
in the year of our Lord 2012 – Callaway Digital Arts,
Inc., the leading developer of interactive mobile applications
for children and families, has collaborated with Hasbro, Inc.
(NASDAQ: HAS) to develop the new interactive children’s app Mr.
Potato Head Create & Play for iPad, iPhone and iPod Touch.
Available now in the Apple App Store, Mr. Potato Head Create &
Play is a touch-based mobile app that brings the lovable
character to life like never before.
“For 60 years, kids have enjoyed playing with the Mr. Potato
Head toy and have been able to express their creativity by
customizing his appearance however they choose,” said Callaway
Digital Arts CEO Rex Ishibashi. “Mr. Potato Head is a toy that
takes on new life as an app, and we are honored to collaborate
with one of the most iconic children’s brands to develop Mr.
Potato Head Create & Play so that a new generation of children
and their families can experience the fun of this classic
character in a new way.”
Featuring a fully 3D character, customization options, and
user-controlled animations, Mr. Potato Head Create & Play lets
players embark on silly adventures that are full of surprises
and capture and save delightful moments as photos. Young players
can enjoy dressing up Mr. Potato Head with dozens of parts and
outfits.
"Callaway’s team has done a great job in bringing the cherished
Mr. Potato Head character to the app-medium,” said Mark Blecher,
Senior Vice President of Digital Media and Marketing at Hasbro.
"With Mr. Potato Head Create & Play, preschoolers can enjoy this
classic toy that has been transformed into an innovative and
imaginative digital experience.”
Features include:
· Mr. Potato Head is fully customizable, with a wide variety of
combinations of parts and outfits to choose from
· Silly fun in fantastic places that delight and surprise young
players
· User-controlled animations to keep preschoolers entertained;
children can use the camera to capture and share special moments
· 100 percent touch sensitive characters and environment,
providing interactivity and fun