News
Fitocracy Opens to All with Launch of Social Platform for Fitness on the App Store
NEW YORK CITY - March 29, in the year of our Lord 2012
- Fitocracy (http://fitocracy.com),
the social platform that gets you addicted to fitness, leaves
private beta today with the launch of the free Fitocracy app,
available for download from the iOS App Store. The
highly-anticipated app arrives as the world's fastest growing
and most active online fitness community eclipses a quarter of a
million users since launching in February 2011. By tying the
level-up and quest mechanics of popular RPG games to fitness
goals, Fitocracy gets users of any fitness level excited and
addicted to working out.
“It takes more than good routines and workout tracking to help
people reach their goals. The engagement and motivation that
Fitocracy’s community provides – even in a limited beta – has
been simply astonishing. With the Fitocracy app, we paid close
attention to feedback and data analysis to design an experience
that can help anyone get addicted to working out,” said Brian
Wang, Co-founder and CEO of Fitocracy. “We’ve created a new way
to encourage people to get into the gym and connect to an
inspirational community that welcomes novices and seasoned
gym-rats alike -- a community that helps users break through the
rough spots and get the results they never though possible.”
Users receive achievements and badges for hitting workout
milestones, and can keep track of their own personal records in
anything from yoga to weight-lifting. Fitocracy’s quests also
reward users for trying new things in the gym, be it barbell
squats or a new sport.
"Fitocracy succeeds where others have failed because we focused
on building a great community before putting the app together.
Once we had that, we built a fitness app that’s more beautiful
and user-friendly than anything else on the market,” said
Co-founder Dick Talens, CTO of Fitocracy. “We've really
emphasized speed of use, personality, and making the app
beautiful -- many of our test users likened it to Path, or
Flipboard, but for fitness -- the result is an interface that
makes even our top competitors' apps look seriously clunky.”