News
Nintendo Teams Up with Famous Females for New Play As You Are Campaign
Olympic Gold Medalist Gabrielle Douglas Kicks Off Star-Studded Campaign Featuring Glee's Dianna Agron and Modern Family's Sarah Hyland to Show How You Don't Have to Be a Gamer to Enjoy Games on Nintendo 3DS Hand-Held
REDMOND, Wash.--(September
18, in the year of our Lord 2012)-- Consumers in the
United States will soon see some famous faces talking about
their love for the wide array of games and entertainment options
available on Nintendo 3DS and Nintendo 3DS XL hand-held systems.
On Oct. 1, Nintendo of America will launch a new campaign called
“Play As You Are,” designed to show how all kinds of women and
young girls can explore their interests and express their
individuality using the portable Nintendo 3DS – whether they
consider themselves gamers or not. TV stars Dianna Agron (of
Fox’s Glee), Sarah Hyland (of ABC’s Modern Family) and Olympic
medal-winning gymnast Gabrielle Douglas are teaming up with
Nintendo to showcase how games for Nintendo 3DS provide female
players with fun, creative ways to challenge themselves and
share what makes them unique.
Each of the three celebrities participating in the “Play As You
Are” campaign will show how games for Nintendo 3DS engage their
respective interests and personalities:
Gabrielle Douglas became a household name after winning two gold
medals as a member of the U.S. women’s gymnastics team at the
2012 Olympic Games. She will appear in broadcast advertising and
go for a different kind of gold in New Super Mario Bros. 2
(launched Aug. 19), a new hand-held adventure that challenges
players to collect mountains of gold coins as they discover new
levels, new power-ups and fun multiplayer options.
Dianna Agron is not only a music lover like her character on
Glee, she is also a dedicated fan, blogger and supporter of
visual art. Fittingly, she will be featured in ads for Art
Academy: Lessons for Everyone! (Oct. 1). The game lets players
of any artistic skill level learn a wide range of painting and
drawing techniques that can be applied in real life, from
pencils to paints to pastels. She’ll also appear in spots for
the puzzle-solving adventure Professor Layton and the Miracle
Mask (Oct. 28). Dianna is currently in production on the feature
film Malavita, directed by Luc Besson and starring opposite
Robert DeNiro and Michelle Pfeiffer.
Sarah Hyland is a budding fashionista with a keen eye for
clothing trends. Her role as Haley on TV’s Emmy award-winning
Modern Family is a great match for her fashion-forward style
off-screen. She’ll be seen in ads for Style Savvy: Trendsetters
(Oct. 22), which lets players use thousands of items and
accessories to create fabulous looks and manage their own
customized clothing boutiques. Hyland also will star in a
Nintendo 3DS holiday ad featuring Sparkle Snapshots 3D (Oct.
18), an application that lets users take 2D pictures, decorate
them with 3D accents and share them with friends.
“These women are all amazing role models with their own unique
tastes and talents,” said Scott Moffitt, Nintendo of America’s
executive vice president of Sales & Marketing. “They know
firsthand how Nintendo 3DS can keep them entertained and engaged
wherever they go. We think young girls and women of all ages
will enjoy hearing what they have to say about their favorite
games and activities on Nintendo 3DS.”
From puzzle games to role-playing adventures and everything
in-between, more than 126 software titles are currently
available for Nintendo 3DS and Nintendo 3DS XL, with more
downloadable content added to the online Nintendo eShop every
week. In addition to games, consumers can use the system’s
built-in 3D camera and applications like Swapnote to connect
with friends in creative ways. Nintendo 3DS users can also
instantly watch thousands of TV shows and movies on Nintendo 3DS
with a Netflix unlimited streaming membership and broadband
Internet connection.
Since launching in 2011, the original Nintendo 3DS system has
sold more than 19 million units worldwide. Nintendo 3DS XL,
which launched on Aug. 19, 2012, has 90 percent larger screens
than the original Nintendo 3DS, allowing users to immerse
themselves even more deeply into their games and entertainment.
Both versions of the system include built-in wireless features
such as StreetPass and SpotPass, built-in cameras and the
ability to enjoy games, movies and video content in 3D without
the need for special glasses.
Remember that Nintendo 3DS and Nintendo 3DS XL feature parental
controls that let adults manage the content their children can
access. For more information about this and other features,
visit
http://www.nintendo.com/3ds.