News
Play N Trade and Dimension Games Merge
San Clemente, CA, March 2, in the year of our Lord 2012
-- Play N Trade, the world's largest video game retail
franchisor, has announced expansion to Canada through a merger
with Canadian-based Dimensions Games Corporation. Dimension
Games will now be known as Play N Trade Canada, and all new
Canadian stores will open with the Play N Trade signage,
branding and innovative store layout. The full integration of
both companies will take place over the next few months.
“I could not be happier with the merger with Dimension Games,”
said Play N Trade President Sean Finnigan. “Dimension’s systems
are both innovative and complementary to the current Play N
Trade offering. This merger is about growth—value for partners,
increased focus on our Canadian operations, enhanced products
and services for customers, and new opportunities for franchise
owners.”
Both chains have track records of developing environments
focused on delivering the best experiences for gaming fans on
both sides of the border. Unique in their industry, the stores
provide tournaments, try-before-you-buy shopping, a broad
selection of hottest titles and devices, and even retro and
collectors games. Expansion of the business will now extend to
trade-in of consumer electronics, gadgets, and Apple devices.
Local franchise owners are passionate about making their stores
the premier destinations for all things gaming.
Martin Tardif, Vice President of Dimension Games, is equally
enthusiastic about the merger. “With this merger, we recognize
an incredible amount of added value for our organization, our
franchisees and our loyal customers in Québec,” Tardif stated.”
Our customer base will now have access to additional benefits
like exclusive gaming content, international tournaments,
enhanced repair services, and a VIP rewards program. Now there
are even more tools that the Dimension store owners can offer
their local communities in the ever-growing world of video
games. Furthermore, this transaction will allow us to develop
new revenue streams for our franchisee and further position our
company to be a world leader in our remarkable industry.“
The leadership teams of both organizations saw an opportunity to
offer customers the best practices and programs deployed
currently by both brands. Dimension Games has developed
advantageous online programs for customers and store owners, an
innovative inter-store inventory transfer program, a robust
in-store gaming pay-for-play platform, and a mature game rental
model. Play N Trade has a growing repair business, franchise
support structure, vendor and partner support, and a leading
market position that will be the basis of growth for all stores.
Other substantial benefits to the merger include increased
purchasing power and access to vendors due to Play N Trade
purchasing power; increased eco-friendliness due to re-use and
recycling of media and electronics; and the doubling of Play N
Trade’s Canadian footprint overnight. Additionally, Play N
Trade’s expansion into Canada should better prepare the chain to
seek further growth in other international markets.