News
Transformers Super Bowl Ad Teaser
Universal City, California –Universal Studios Hollywood prepares
for battle with the debut of an innovative, national 30-second
commercial for its exciting, new motion-based thrill ride,
“Transformers™: The Ride-3D,” debuting May 2012. The spot, which
airs on February 5 during NBC’s Super Bowl Pre-Game coverage,
will also introduce
PrepareForBattle.com, an interactive website designed to
engage fans with exclusive intel as the campaign’s momentum
escalates.
The evocative spot marks Universal Studios Hollywood’s inaugural
consumer awareness effort for its marketing campaign launching
“Transformers: The Ride-3D.” When NBC’s Super Bowl game coverage
once again transcends sports to captivate the nation, Universal
Studios Hollywood’s spot will capture consumer imagination as
the movie-based theme park sets the stage for its epic new ride,
envisioned to completely and uniquely revolutionize the next
generation of immersive themed rides.
The spot will culminate with a call to action, challenging
viewers to enlist at PrepareForBattle.com as N.E.S.T. volunteers
within an elite AUTOBOT –human combat force. The
PrepareForBattle.com website includes an interactive, online
game in which fans and theme park enthusiasts will compete to
rise up the military ranks by successfully completing missions
involving exclusive videos, downloads and trivia. Players
achieving the highest accumulated point totals will win prizes
including original TRANSFORMERS collectibles and a grand prize
trip to experience “Transformers: The Ride–3D” at Universal
Studios Hollywood.
Larry Kurzweil, President, Universal Studios Hollywood said,
“We’re very excited to introduce our new breakthrough
advertising campaign for ‘Transformers: The Ride-3D’ during the
coveted Super Bowl and to be a part of the edge-of-your-seat
suspense surrounding these spots for millions of viewers. In
just thirty, thrilling seconds, we’ll be able to capture how
exhilarating this mega-attraction will be when it officially
opens at Universal Studios Hollywood this May.”
“Transformers: The Ride–3D” is based on the iconic brand from
Hasbro and electrifying film franchise, directed by Michael Bay,
and celebrated for its multi-generational appeal, inventive
storyline, spectacular action sequences and amazing special
effects. The most recent movie, TRANSFORMERS: Dark of the Moon
has become the fourth largest grossing movie of all time at the
global box office.
The thrill ride will tell a new “TRANSFORMERS” story using
original, photo-realistic 3D-HD media, sophisticated special
effects masterminded by Industrial Light & Magic, and one of the
most elaborate roaming flight simulator ride systems ever
created.
Fusing high-tech elements with an epic new “TRANSFORMERS” tale,
“Transformers: The Ride–3D” will be Universal Studios
Hollywood’s most ambitious ride ever created and will set a new
standard in the world of theme park attractions, stretching the
medium’s potential as an immersive and powerful storytelling
vehicle.
In the "TRANSFORMERS" movies, Earth’s humans are caught in the
middle of an intergalactic war between alien robots, the heroic
AUTOBOTS and the evil DECEPTICONS, that physically convert from
common mechanical devices, such as cars, trucks and planes to
robotic warriors.
“Transformers: The Ride–3D” is being created under a license
between Universal Parks & Resorts and Hasbro, Inc.
The ride’s pioneering photo realistic 3D media is being created
by multiple Oscar® -winning Industrial Light & Magic (ILM), a
division of Lucasfilms, Ltd., the ground-breaking visionary
special effects company behind such acclaimed films as
“TRANSFORMERS,” “Avatar,” “Iron Man” and “Star Wars.”
“TRANSFORMERS,” the first in the film’s trilogy, debuted in 2007
and garnered three Academy Award® nominations. The sequel,
“TRANSFORMERS: REVENGE OF THE FALLEN,” opened in 2009 and earned
an Academy Award® nomination. The third film in the franchise,
“TRANSFORMERS: DARK OF THE MOON,” premiered in 2011. The three
“TRANSFORMERS” films were directed by Michael Bay, executive
produced by Steven Spielberg and released by Paramount Pictures.
Universal Studios Hollywood, The Entertainment Capital of
L.A.SM, includes a full-day, movie-based theme park and Studio
Tour; the CityWalk entertainment, shopping and dining complex,
the Universal CityWalk Cinemas, the “5 Towers” state-of-the-art
outdoor concert arena, and the Gibson Amphitheatre concert and
special event venue. World-class rides and attractions include
the new blockbuster ride, “King Kong 360 3-D” on the famed
behind-the-scenes Studio Tour, “The Simpsons RideTM,” “Revenge
of the MummySM —The Ride” indoor roller coaster and “Jurassic
Park® —The Ride.”
Universal Studios Hollywood is a unit of the Universal Parks &
Resorts division of NBCUniversal. NBCUniversal is one of the
world’s leading media and entertainment companies in the
development, production, and marketing of entertainment, news,
and information to a global audience. NBCUniversal owns and
operates a valuable portfolio of news and entertainment
television networks, a premier motion picture company,
significant television production operations, a leading
television stations group, and world-renowned theme parks.
Comcast Corporation owns a controlling 51% interest in
NBCUniversal, with GE holding a 49% stake.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing
children and families around the world with a wide-range of
immersive entertainment offerings based on the Company’s world
class brand portfolio. From toys and games, to television
programming, motion pictures, video games and a comprehensive
licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved
brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL,
MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.
Come see how we inspire play through our brands at
http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights
Reserved.