News
Zumba Fitness Rush Available Now Exclusively on Kinect
Shed the Pounds and Feel the Rush with 42 All New Songs Across 24 International Dance Styles
EDISON, N.J., February 13, in the year of our Lord 2012
– Majesco Entertainment Company (NASDAQ: COOL), an innovative
provider of video games for the mass market, along with Zumba
Fitness LLC, today announced the release of ZumbaŽ Fitness Rush,
the most technologically advanced, feature-rich addition to the
ZumbaŽ Fitness franchise, the number one fitness video game
franchise of 2011. ZumbaŽ Fitness Rush is now available
nationwide, exclusively on Kinect™ for the Xbox 360Ž video game
and entertainment system from Microsoft.
“With more than 6 million Zumba Fitness games sold, we’ve tapped
into a fan base that is excited about an exhilarating
dance-fitness experience that yields real fitness results,” said
Jesse Sutton, Chief Executive Officer, Majesco Entertainment.
“This game delivers more content than any Zumba Fitness game to
date while maximizing the exclusive capabilities of the Kinect
for Xbox 360. We’re proud to share this experience with fans and
help players everywhere reach their personal fitness goals.”
ZumbaŽ Fitness Rush invites you to lose yourself in the music
with a fun, effective workout that makes you forget you’re even
exercising. The visually-stunning ZumbaŽ Fitness Rush is jam
packed with exclusive content for use with Kinect for Xbox 360,
including: 10 additional routines, five new venues and three
more instructors, plus voice control, online connectivity and
full body motion tracking. Get a total body workout with 42
sizzling new songs and routines, 10 of which are exclusive to
Kinect for Xbox 360, including contagious ZumbaŽ fitness
originals and tracks from hot artists like Pitbull and Nicole
Scherzinger. Move to 24 international dance styles as you party
yourself into shape – that’s twice the number of styles included
in the original ZumbaŽ Fitness game and more than any other
dance game. Six superstar Zumba instructors guide you through
each routine in a variety of new, exclusive arenas, while the
new Progress Tracker calculates calories burned so you can
maximize your workout. Learn the Steps training mode breaks down
the core dance styles into the basics while a new move cue
system helps players anticipate upcoming moves. Torch the
calories in Full Class Mode where you can choose from a
selection of 45 different Zumba classes ranging in length from
20 minutes to 60 minutes, or customize your own class with your
favorite in-game tracks and routines.
“We are excited to launch Rush, our best video game to date,"
said Alberto Perlman, CEO of Zumba Fitness, LLC. "Our current
video games have had great success bringing the Zumba program to
many new students. One of the most innovative options featured
in the game (and one of my favorites) is the built-in class
locator. Those who haven’t yet experienced a live Zumba class --
and are using the Rush video game at home -- can actually pull
up the class locator to find a live class in their area. You can
go from virtual to reality just like that!”
Players can keep the dance-fitness party going with downloadable
ZumbaŽ Fitness Rush dance style packs that will be available on
Xbox LIVEŽ Marketplace for Xbox 360 later this year. Majesco
Entertainment will release a three-song Bollywood style pack
that expands upon the exotic in game Indian choreography this
May, and in September players can buy a Hip-Hop style pack that
offers three hit tracks from today’s popular artists. Each game
add-on pack will be available for 400 Microsoft Points.
To further position the game, Majesco Entertainment has teamed
up with 24 Hour Fitness, the nation’s largest privately owned
U.S. fitness club chain and a health club industry pioneer, to
offer fans an exclusive promotion. Every copy of the ZumbaŽ
Fitness Rush video game includes a free seven-day pass to try a
live ZumbaŽ class at a 24 Hour Fitness location. In addition, 24
Hour Fitness is also featured within the video game in the
dynamic rooftop environment.
Developed by Zoe Mode, ZumbaŽ Fitness Rush on Kinect for Xbox
360 is rated E10+ and available now for the suggested retail
price of $49.99. For more information about ZumbaŽ Fitness Rush,
please visit
www.zumbafitnessgame.com.