News
Zumba Fitness Rush Coming February 13th to Kinect
EDISON, N.J., January 18th, in the year of our Lord 2012 –
Majesco Entertainment Company (NASDAQ: COOL), an innovative
provider of video games for the mass market, along with Zumba
Fitness LLC, today announced Zumba® Fitness Rush, the most
technologically advanced, feature-rich addition to the Zumba®
Fitness video game franchise, will launch exclusively on Kinect™
for Xbox 360® on February 13th in North America.
Additionally, Majesco Entertainment announced that the Zumba®
Fitness video game franchise, including Zumba® Fitness on Kinect
for Xbox 360, Wii and PlayStation®Move, and Zumba® Fitness 2 for
Wii, has surpassed 6 million units sold worldwide in less than
15 months.
Microsoft and Majesco have teamed up to bring an exclusive
Zumba® Kinect experience to fitness fans around the world.
Zumba® Fitness Rush features the most content of any Zumba®
Fitness game to date, including a significant amount of
exclusive content on Kinect for Xbox 360. The worldwide
marketing program includes television, print advertising, media
events, exposure through the Xbox® LIVE Marketplace for the Xbox
360® video game and entertainment system from Microsoft, a
social media push, messaging throughout the extensive Zumba®
Instructor Network and collaborative retail promotions.
Majesco Entertainment is also announcing details of two
downloadable dance style packs for Zumba® Fitness Rush slated to
release later this year. A three-song Bollywood style pack
available in May addresses consumer demand for more of the
trendy dance style and expands upon the Indian choreography in
the game, and a Hip-Hop style pack out in September offers three
additional songs that will include hit tracks from today’s
popular artists. Each Game Add-on pack will be available on Xbox
LIVE Marketplace for 400 Microsoft Points.
“Zumba® Fitness Rush is a truly exciting addition to the Zumba®
Fitness video game franchise,” said Jesse Sutton, Chief
Executive Officer, Majesco Entertainment. “This high-quality
experience built for Kinect for Xbox 360 offers a wealth of
exclusive content to fans, and then delivers even more post
launch with multiple Game Add-on packs. The February 13th launch
of Rush is the company’s largest integrated marketing program to
date, and we are thrilled to have Microsoft’s support around the
world to bring this exceptional product to market.”
Zumba® Fitness Rush is the latest release in the Zumba® Fitness
video game franchise that has sold more than 6 million copies
worldwide. This exhilarating dance-fitness party is packed with
exclusive Kinect content including: 10 additional routines, five
new venues and three more instructors – plus voice control,
online connectivity and full body motion tracking. Get a
total-body workout with 42 sizzling new songs and routines, 10
of which are exclusive to Kinect for Xbox 360, including
contagious Zumba® originals and tracks from hot artists like
Pitbull and Nicole Scherzinger. Move to 24 international dance
styles as you party yourself into shape – that’s twice the
number of styles included in the original Zumba® Fitness game
and more than any other dance game. Six celebrity Zumba
instructors guide you through each routine in a variety of new
venues that range from Las Vegas to Rio, while the new Progress
Tracker calculates calories burned. Multiplayer support rounds
out the experience and an accessible tutorial ensures that
players can learn the basic steps at their own pace. Zumba®
Fitness Rush lets you lose yourself in an exhilarating
dance-fitness party that makes you forget you’re even
exercising.
Developed by Zoe Mode, Zumba® Fitness Rush on Kinect for Xbox
360 is available for pre-order now in advance of the February
13th launch. To watch the newly released teaser trailer and find
out more, please visit
www.zumbafitnessgame.com.