News
Activision E3 2013 Announcement
Santa Monica, CA – June 7, in the year of our Lord 2013
– Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI), is ushering in the
next-generation of gaming at the 2013 Electronic Entertainment
Expo (E3 Expo) taking place at the Los Angeles Convention Center
from June 11 – 13, 2013 with a blockbuster lineup that features
some of the industry’s biggest franchises.
“This is obviously a big year – not just for Activision, but for
the entire industry,” said Eric Hirshberg, CEO of Activision
Publishing. “There's a console transition coming and naturally,
everyone wants to see what new possibilities that will unleash
in the games. We remain laser focused on delivering the things
we know our gamers care about most: great gameplay, immersive
worlds, and cool innovations. And that's what our amazing lineup
at E3 this year will deliver.”
Activision’s Family Friendly E3 Slate Includes:
Skylanders SWAP Force – Activision’s Skylanders SWAP Force
continues to build upon the success of the award-winning
franchise’s signature gameplay and collectible toy experience
with the introduction of an innovative feature – dynamic
swapability. Kids and gamers will have unprecedented levels of
choice in how they explore Skylands and battle Kaos by swapping
the top and bottom halves of the toys to transform 16 SWAP
ForceTM characters into more than 250 unique combinations. Set
in a richly detailed world of next generation visual fidelity,
Skylanders SWAP Force takes kids on an all-new adventure with 32
never-before-seen heroic characters that each offer unique
powers and personalities. The game also features new abilities –
such as flying, climbing, and teleporting – which can be used in
special areas of Skylands. Additionally, fans can play with
their entire collection of 100+, forward-compatible toys from
both Skylanders Spyro’s Adventure® and Skylanders Giants™.
Skylanders SWAP Force is set to release in North America on
October 13, Australia on October 16 and Europe on October 18.
Fans can pre-order Skylanders SWAP Force Starter Packs worldwide
beginning on June 7; all games pre-ordered at participating
retailers worldwide also will come with a free Skylanders toy.
Suggested retail pricing: starter pack, $74.99; individual
action figures, $9.99 for core characters, $14.99 for new SWAP
Force characters. (Developed by Vicarious Visions for the
PlayStation 4 system, PlayStation 3 system, Xbox One, Xbox 360
and the Wii U™ system from Nintendo; the Wii™ from Nintendo
version is in development by Beenox; the portable Nintendo 3DS™
version is in development by n-Space; not yet rated by the
ESRB.)