News
Hasbro and Ubisoft Teaming Up to Bring Iconic Gaming Brands to Consoles
PARIS, FRANCE - August 7, in the year of our Lord 2013
-- Today, Hasbro (NASDAQ: HAS) and Ubisoft (EURONEXT: UBI)
announced that Ubisoft will develop and publish current and
next-generation console games based on some of Hasbros most
popular gaming brands, including MONOPOLY, SCRABBLE (in the
United States and Canada only), TRIVIAL PURSUIT, RISK,
BATTLESHIP and CRANIUM.
We look forward to collaborating with Ubisoft to offer consumers
innovative new ways to experience their favorite gaming brands,
said Mark Blecher, Hasbro senior vice president and general
manager, digital gaming and corporate development. Ubisofts
leadership and expertise in the console gaming space will help
support Hasbros strategy of bringing consumers engaging play
experiences with our brands across multiple platforms.
"Hasbro makes games that we all know and love, and were thrilled
to be able to work with them to create video game experiences
based on some of their most popular brands," said Tony Key,
senior vice president of sales and marketing at Ubisoft.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated
to fulfilling the fundamental need for play for children and
families through the creative expression of the Companys world
class brand portfolio, including TRANSFORMERS, MONOPOLY,
PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and
LITTLEST PET SHOP. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive
licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in
a variety of forms and formats, anytime and anywhere. The
Company's Hasbro Studios develops and produces television
programming for more than 170 markets around the world, and for
the U.S. on Hub Network, part of a multi-platform joint venture
between Hasbro and Discovery Communications (NASDAQ: DISCA,
DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro
is helping to build a safe and sustainable world for future
generations and to positively impact the lives of millions of
children and families every year. It has been recognized for its
efforts by being named one of the "World's Most Ethical
Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens."
About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of
interactive entertainment products worldwide and has grown
considerably through a strong and diversified line-up of
products and partnerships. Ubisoft has offices in 29 countries
and has sales in more than 55 countries around the globe. It is
committed to delivering high-quality, cutting-edge video game
titles to consumers. For the 2012-13 fiscal year Ubisoft
generated sales of €1,256 million.
MONOPOLY, SCRABBLE, TRIVIAL PURSUIT, RISK, BATTLESHIP and
CRANIUM are trademarks of Hasbro and are used with permission.
SCRABBLE, the associated logo, the design of the distinctive
SCRABBLE brand game board, and the distinctive letter tile
designs are trademarks of Hasbro in the United States and
Canada.
© 2014 Hasbro. All Rights Reserved. Licensed by Hasbro to
Ubisoft Entertainment. Ubisoft and the Ubisoft logo are
trademarks of Ubisoft Entertainment in the U.S. and/or other
countries. Games software © 2014 Ubisoft Entertainment. All
Rights Reserved.