News
Hello Kitty Kruisers Coming Soon to Wii U
AUSTIN TX – October 8, in the year of our Lord 2013
– Bergsala Lightweight LLC and Austin-based Scarab Entertainment
today announced that Hello Kitty Kruisers, a family-friendly
racing game, is now in development for Wii U release in Q4 2013
with other platforms, including iOS and Android, to follow.
Targeting girls and a broader family demographic, Hello Kitty
Kruisers will bring Hello Kitty to consoles in an action-packed
adventure. On land, over water, and through air, race your way
to victory as Hello Kitty and her Sanrio® friends bring the
whole family together when the game hits shelves later this
year.
“The idea of having a Sanrio console game that my son and
daughter can enjoy together (and with me) was an obvious yes,”
said Karim Farghaly, CEO of Scarab Entertainment. “We’re taking
one of the best-selling genres (kart racing) and turning it into
something more exciting for the Wii U generation.”
What is Hello Kitty Kruisers?:
Race by land, sea and air in cars, boats and planes with ten of
your favorite Sanrio characters including Hello Kitty,
Badtz-Maru®, Keroppi®, My Melody® and many more.
Challenge yourself with adventure, quick play and tournament
single-player modes, or challenge your friends and family with
multiplayer quick play and tournaments.
Unlock new characters, vehicles, power-ups and customizable gear
to personalize (and rev-up) your gameplay experience.
Zoom through sixteen unique tracks in five distinct worlds (like
Island Paradise, Icicle Alley and more).
Complete objectives, earn stars and unlock bonus content as you
race through twenty tricky tracks in adventure mode.
The Wii U and Mobile versions will be published by Bergsala
Lightweight LLC who has previously published other
Sanrio-branded titles such as “Loving Life with Hello Kitty and
Friends” (Nintendo DS) and “Travel Adventures with Hello Kitty”
(Nintendo 3DS).
Published under license from Sanrio, Inc., Hello Kitty Kruisers
follows several Hello Kitty branded iOS apps developed by
Austin-based Scarab Entertainment, including the Sanrio Photo
Fun social photo sharing app, and Hello Kitty Happy Town, a
super-cute Sanrio city building game. Previously, Scarab
co-produced Nintendo DS titles like Hello Kitty Party and Hello
Kitty Picnic, and is excited to be working with the global pop
icon for current-gen console and mobile platforms.
About Scarab Entertainment
Founded in 2009 and based in Austin, TX, Scarab Entertainment is
dedicated to making quality apps and games for the whole family.
The team consists of industry veterans with over 30 years
combined experience developing and publishing interactive
entertainment for the likes of Interplay, Sony, Acclaim, Sanrio
and others. Scarab has a passion for casual content, a
background in iconic pop brands, and a knack for creating
award-winning experiences on mobile, social, consoles and
handheld platforms.
About Bergsala Lightweight LLC
Founded in 2010, Bergsala Lightweight LLC is the wholly owned
subsidiary of a joint venture between Bergala AB, Nintendo’s
long-time Distributor in Scandinavia and Lightweight Co., Ltd.,
a Japanese game industry stalwart.
About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many
endearing characters including Chococat, My Melody, and Keroppi,
is a worldwide lifestyle brand founded on the “small gift, big
smile®” philosophy -- that a small gift can bring happiness and
friendship to people of all ages. For over 50 years, this
philosophy has served as the inspiration for the broad spectrum
of unique Sanrio products and experiences. Today, more than
50,000 Sanrio-branded items are available in over 70 countries
and upwards of 15,000 U.S. locations including department,
specialty, national chain stores and over 80 Sanrio boutiques.