News
Jinni Selected as Xbox Video Discovery Engine
REDMOND, Wash. and TEL AVIV – September 6, in the year
of our Lord 2013 – Video content discovery solutions
provider Jinni, announced today a multi-year agreement with
Microsoft to enhance entertainment discovery on Xbox video game
and entertainment systems. Jinni’s proprietary Entertainment
Genome™ uses deep knowledge of every show and movie in the Xbox
Video catalog to help the Xbox recommendations system
intuitively and accurately connect Xbox users to content they’ll
enjoy. By using the rich set of attributes in the Jinni
Entertainment Genome, Xbox recommendations go beyond the
standard genre similarity. When paired with other Xbox signals,
such as a user’s viewing history, this sets a new bar in content
discovery.
“Creating the most amazing entertainment experience means always
putting the customer experience first,” said Dave Alles, Xbox
General Manager. “Our goal is to make it effortless to get you
to entertainment you’ll truly love. Pairing Jinni’s
Entertainment Genome™ with other key advances such as
Conversational Understanding, makes finding something to watch
on Xbox as fun as watching it.”
“The inspiration for Jinni has always been putting the user at
the center of the entertainment experience, by making finding
great content intuitive and fun,” said Jinni Co-founder and CEO,
Yosi Glick. “We are happy to be a part of the legendary Xbox
entertainment experience.”