News
Majesco Entertainment Announces Zumba Fitness World Party
Majesco Expands Best-Selling Fitness Franchise with Flagship Next Gen Console Releases and First Mobile Tablet Experience
Edison, New Jersey — May 28th, in the year of our Lord
2013 — Majesco Entertainment Company (NASDAQ: COOL),
publisher of the Zumbaź Fitness video game franchise that has
now sold more than nine million copies worldwide, announced
today that Zumbaź Fitness World Party is expected to launch this
October on Kinect™ for Xbox 360ź, Wii™ U and Wii™, and later
this year on Xbox One, the all-in-one games and entertainment
system from Microsoft. Immerse yourself in the movement and
music of exotic global destinations in this culturally-rich
fitness experience that brings the corners of the Earth into
your living room!
This vibrant fitness journey kicks off with the World Party
teaser trailer followed by the Brazil destination trailer that
marks the first stop in the Passport to Party program. Every
month Majesco will release a new destination trailer that gives
players a sneak peek of where Zumba will take their in-game
workout. Fans who register for their virtual passport on
zumbafitnessgame.com get access to a $10 discount coupon off the
game exclusively from GameStop along with behind-the-scenes
content and multiple entries in the World Party Sweepstakes that
will send one lucky winner and a friend to an exotic destination
featured in-game.
In addition to Zumbaź Fitness World Party, Majesco also revealed
Zumbaź Dance, the first ever motion-based fitness experience for
mobile tablets that lets you take the dance-fitness party with
you, anywhere you go. The app is slated to launch this summer.
“Innovation defines our Zumba franchise strategy this year,”
said Jesse Sutton, chief executive officer, Majesco
Entertainment. “World Party’s next gen debut features an
exciting new aesthetic that complements the game’s theme and
brings the player around the world in an immersive exploration
of movement, music and culture. What’s more, our first mobile
tablet game, Zumba Dance, breaks new ground as a motion-based
app that tracks calorie burn in a flexible on-the-go fitness
format. Both of these products exemplify our vision for
franchise growth—leverage new technology to create marketable,
differentiated experiences on current generation systems while
expanding the brand across next gen and mobile platforms.”
"The World Party game has always been a dream for us,” said
Jeffrey Perlman, CMO, Zumba Fitness. "Zumba blurs the lines
between fitness, entertainment and culture. As such, we wanted
to create a game that explored different dance cultures from
around the world. World Party unites the player with the global
community of dance through an interactive experience that
delivers both physical and emotional benefits."
The world is your dance floor in Zumbaź Fitness World Party.
This engaging interactive game takes you on a cultural joyride
around the world as you burn up to 1,000 calories per hour with
more than 40 high-energy new routines and an unparalleled
international soundtrack. Learn to love your workout with this
fun, freeing fitness journey that expands your horizons with an
abundance of new and returning features, including:
40+ fresh songs including chart-topping hits, new Zumba
originals, and eclectic tracks from regional musicians. Full
soundtrack to be announced.
A new visual presentation complements your travel to exotic
worldwide locations with an extraordinary cast of 14 celebrity
Zumba instructors including: Beto, Gina Grant, Kass Martin,
Melissa Chiz, Heidy Torres and Loretta Bates.
30+ cultural dance styles, from Cumbia to Swing to Hip-Hop and
Bollywood plus new additions like Blues, Capoeira and Girly
Funk.
The New World Dance Tour mode unlocks songs from each region in
a progressive trip around the world realized through on location
videos.
Streamlined Progress Tracker Plus tallies all your stats:
technique score, calories burned, achievements earned, fitness
goals met, and more.
45 new classes of varying lengths cater to your schedule while
the Custom Playlist feature enables you to choose your favorite
music and routines.
Low, medium, and high intensity routines tiered for all skill
levels plus an expanded Learn the Steps mode with eight tutorial
modules.
Two-player support on Xbox One and Kinect for Xbox 360 and
four-player support on Wii U and Wii.
Unlock behind-the-scenes videos, artist interviews and souvenirs
to stay motivated as you play.
Developed by Zoë Mode, Zumbaź Fitness World Party is expected to
launch this October on Kinect for Xbox 360, Wii U and Wii, and
later this year on Xbox One. The game will debut at the
Electronic Entertainment Expo (E3) this June in Los Angeles
where media will have the chance to see and play the game for
the first time.