News
PopCap-Hasbro Licensing Agreement Bejeweled Board Coming Soon
First-Ever Physical Bejeweled Games Coming in Early 2013
SEATTLE, Washington —
January 7, in the year of our Lord 2013 — Today,
Hasbro, Inc. (NASDAQ: HAS), a global leader in gaming, and
PopCap Games, maker of some of the world’s most popular video
game franchises and a division of EA, announced a licensing deal
to bring some of PopCap’s blockbuster properties into a new
world of face-to-face games developed by Hasbro. Through this
agreement, Hasbro has obtained the license to develop and
distribute a wide range of physical games based on PopCap’s
properties, including Bejeweled.
“Hasbro shares PopCap’s vision and commitment to high quality
and endlessly enjoyable game play,” said Brennan Townley,
Director of Brand Licensing at PopCap Games. “We’re thrilled to
work with Hasbro to create unique game experiences around
PopCap’s intellectual properties that expand our brands in
authentic, meaningful ways.”
“PopCap has created some of the most popular, unique and
enduring video game franchises of all time, and we are excited
to help bring these properties to the analog world,” said
Jonathan Berkowitz, Vice President of Marketing for Hasbro
Gaming . “We can’t wait to give consumers around the globe all
new ways to play and interact with their favorite PopCap
brands.”
Hasbro will introduce two games in the spring of 2013 based on
PopCap’s incredibly popular Bejeweled game, which has sold more
than 50 million digital units worldwide. The new physical games
also include digital values for online Bejeweled players, such
as a download of the Bejeweled 3 computer game. In Hasbro’s new
BEJEWELED game, players bring the PopCap video game of the same
name to life by swapping gems on the game board to match 3 or
more to win. Purchase of the Hasbro game also includes an
exclusive code for players to download the Bejeweled 3 computer
game. Hasbro’s BEJEWELED FRENZY game is a fast-paced card game
that challenges players to match gems and build stacks of cards
as fast as they can. Purchase of the BEJEWELED FRENZY game also
includes a code for players ages 13+ with a valid Facebook
account to redeem four Rare Gems to use in the Bejeweled Blitz
online game.