News
Zumba Kids Available Now
Edison, New Jersey – November 19th, in the year of our
Lord 2013 – Majesco Entertainment Company (NASDAQ:
COOL), publisher of the leading Zumbaź Fitness video game
franchise that has sold more than nine million copies worldwide,
announced today that Zumbaź Kids is available now in North
America on Kinect for Xbox 360 and Wii™. Zumbaź Kids, based on
the popular Zumba specialty program that inspires kids to
express themselves through movement, gets families moving
together with 30 high-energy routines, imaginative mini-games,
and diverse dance styles set to rockin’ hits from artists like
Justin Bieber and Willow Smith!
“The Zumba Kids specialty program translates perfectly into an
interactive video game given its focus on fun, creative play and
movement,” said Jesse Sutton, chief executive officer, Majesco
Entertainment. “We are excited to extend our best-selling
franchise into a custom-designed experience for a new generation
of Zumba fans.”
Created for younger players age 7-11, Zumbaź Kids features
kid-friendly choreography that encourages freeing movement,
builds self-confidence and enhances coordination. Kids will
discover new rhythms as they move to 20+ easy-to-learn dance
styles, including hip-hop, swing, surf, disco and salsa. Zumbaź
Kids also supports a full set of gameplay modes that offer
multiplayer fun, mini-games and classes in varying lengths. Kids
receive positive reinforcement via layers of unlockable
rewards--bonus videos, healthy lifestyle tips plus stickers and
badges kids can collect in a customizable in-game scrap book.
Rounding out the experience is an energizing soundtrack
highlighted by contagious hits like Justin Bieber’s “Beauty and
a Beat” and Willow Smith’s “Fireball,” classics like “Wipeout”
and “Boogie Wonderland,” along with a range of Zumba original
songs.
“With millions of children facing weight issues around the
world, we are introducing a high-energy video game to the market
that we hope will help decrease the global obesity epidemic and
provide kids with a new opportunity to move and get fit," said
Alberto Perlman, CEO and co-founder of Zumba. "Zumbaź Kids makes
exercising fun and is the perfect opportunity to replace
snacking on chips and soda with something healthy and
entertaining.”
Developed by Zoë Mode and rated E for Everyone, Zumbaź Kids is
now available on Kinect for Xbox 360 and Wii™ for $29.99 SRP.