News
Skylanders Trap Team Launches
SANTA MONICA, Calif. – Oct. 5, in the year of our Lord
2014 – Behold, Portal Masters! Activision Publishing,
Inc., a wholly owned subsidiary of Activision Blizzard, Inc.
(NASDAQ: ATVI) is pleased to announce that Skylanders Trap Team
is officially available at major retailers nationwide on Xbox
360™ and Xbox One™ video game and entertainment systems from
Microsoft, PlayStation® 3 and PlayStation® 4 computer
entertainment systems, Nintendo’s Wii™ system, Nintendo’s Wii U™
system, and a completely unique adventure is also available on
the Nintendo 3DS™ hand-held system. The launch of Skylanders
Trap Team also ushers in the complete console gaming experience
on Tablet*, introducing a Starter Pack that supports iPad®,
Kindle Fire and Android tablets.
“The Skylanders® franchise was built on a foundation of
creativity and innovation,” said Eric Hirshberg, CEO of
Activision Publishing. “And with Skylanders Trap Team, we’re
taking that tradition of innovation to new heights. For the last
three years we’ve allowed kids to bring their toys to life in a
video game, and this year, we’re letting them reach into the
game, and pull characters out into the physical world by letting
players trap and play as the villains. Skylanders Trap Team is
also the first console game to simultaneously bring the entire
AAA experience to tablet devices. Overall, we think Skylanders
Trap Team represents our most magical innovation yet. But most
importantly, it’s just a great game.”
The latest installment of the franchise that pioneered the
Toys-to-Life genre is already poised to become one of the top
family games this Christmas season. Toys“R”Us® recently named
Skylanders Trap Team as one of the “Fabulous 15” on the
company’s 2014 Christmas Hot Toy List, while Target named
Skylanders Trap Team to their Top Toys for the Christmas List.
In addition, the game was featured in Toy Insider’s Hot 20
Crhistmas Toys of 2014, which highlights the most sought-after
and anticipated items of the Christmas season.
Skylanders continues to lead and develop the category with
Skylanders Trap Team by letting fans seek out and defeat the
most wanted villains in all of Skylands, pull them out of the
game and into living rooms by capturing them in magical Traps.
Once they’ve defeated the villains, players will be able to
place a Trap into the new Traptanium PortalTM to capture them.
Players can then send villains back into the game where they can
play as them to fight for good, reversing the magic. They will
also be able to hear the villains inside the Traps, an
innovation that truly brings life to toys.
“Since it launched four years ago, the Skylanders brand has
continued to captivate young fans around the world who eagerly
crowd our stores every time a new collectible character is
introduced,” said Richard Barry, Executive Vice President, Chief
Merchandising Officer, Toys“R”Us, Inc. “In preparation for the
debut of Skylanders Trap Team, which truly reinvents the
franchise’s signature gameplay, our teams across the globe have
worked year-long to ensure Toys“R”Us is THE destination for
Portal Masters ready to experience all the fun the new game –
and our exclusive Legendary Skylanders toys – have to offer.”
Portal Masters everywhere can get into the Skylanders Trap Team
spirit by taking advantage of exclusive Skylanders products at
retailers nationwide:
· Get Legendary at Toys”R”Us – Toys“R”Us stores in North America
and online at Toysrus.com will be the only places fans will find
the limited edition Legendary Series of Skylanders toys at
launch. The Legendary Series features alternative versions of
new Trap Master characters and packs, such as Jawbreaker, Déjà
Vu and the Nightmare Express Adventure Pack, all of which
feature in-game stat boosts.
· Meet the Minis at Walmart – Skylanders fans can visit
participating Walmart stores or go to Walmart.com to participate
in the ‘Meet the Minis’ program to unlock special content
featuring the fully playable and upgradeable Minis, including
Gill Runt, Stealth Elf, Weeruptor, Pet Vac and Small Fry via the
official Skylanders Collection VaultTM app. Walmart will also be
the only place fans can find the Skylanders Minis Buddy Pack,
featuring Tidal Wave Gill Grunt and Gill Runt.
· NITRO Trap Masters at Target – U.S. Target stores nationwide
and Target.com will once again be the only place where fans can
get their hands on the Skylanders NITRO series of toys, which
features the powerful Trap Master NITRO Krypt King.
· Portals for Punch Pop Fizz at GameStop – During the first week
of launch, fans that bring in a Portal of Power® from any
Skylanders game can trade it in to receive a free Punch Pop Fizz
character, a bright red version of the fan-favorite Skylander.
· Three Skylanders for Two at Best Buy – Players that purchase
any two Skylanders Trap Team game products at Best Buy will
receive a free Volcanic Eruptor character, who’s unique
appearance is visible in-game. This promotion is available only
at Best Buy.
Skylanders Trap Team introduces heroes known as Trap Masters
that wield powerful TraptaniumTM weapons used to defeat
Skylands’ most notorious villains including Kaos, as well as
brand new Core Skylanders characters and reposed fan-favorite
Skylanders characters. The game also features a variety of
elementally aligned Traps with unique and interesting designs.
In addition, Skylanders Trap Team welcomes Skylanders Minis, 16
small but powerful Skylanders now fully playable, who join the
battle against Skylands’ most nefarious villains. Coming to
Skylanders fans worldwide on November 1, Eon’s Elite collectors’
toys feature never-before-seen decoration with a distinct,
metallic finish and a golden base that sets them apart from
other Skylanders toys.
Skylanders Trap Team is compatible with more than 175 unique
toys from all previous games -- Skylanders SWAP ForceTM,
Skylanders GiantsTM and Skylanders Spyro’s Adventure® -- every
character also will be able to defeat and trap villains using
Traptanium Traps, providing fans more ways to enjoy their
collections.
To celebrate the launch of Skylanders Trap Team, Activision hid
a “villain” inside a seemingly normal Skylanders Trap Team demo
kiosk.