News
How Many Toy to Video Game Products Will the Market Support?
Cordova, TN; May 25, in the year of our Lord 2015--Family
Friendly Gaming, the industry leader in covering the family
friendly video games is asking a question that we do not have
the answer to. At least not yet. How many toy to video game
products will the market support? It is a fair question. Is the
latest video game trend the toy to video game model? We had
Skylanders, then Disney Infinity, then Amiibo, and soon to be
release Lego Dimensions. Will the market support all of those?
Can the market support any more? Who else is out there trying to
come up with a toy to video game model? When something sells in
the video game industry plenty of other companies flock to the
same idea. The video game industry has a long history of
companies claiming to be innovative and leading while they copy
some other companies idea.
Skylanders became a monster success. So much so that Disney
Interactive Studios decided to take them on head to head. Disney
Infinity has also been a great success. Many of us at Family
Friendly Gaming wondered if the video game industry could handle
two massive toy to video game franchises. The market handled it
just fine. By the time Nintendo came along with the amiibos, we
did not think it would go anywhere. Some places are reporting
amiibos are saving the failing Nintendo. There are actually
shortages of certain amiibo characters. Well we were wrong,
Nintendo copied a good idea, and it worked. One of the reasons
we were skeptical is amiibos do not have their own official game
like Skylanders and Disney Infinity. Amiibos can be used in
multiple games, but on a very limited basis.
This brings me to Lego Dimensions. With Skylanders, Disney
Infinity, and amiibos going strong I believe Lego Dimensions
will also be a hit. The cost of each package is going to be very
important for the success or failure of Lego Dimensions. How
many hours will the levels be? What other interaction will there
be in Lego Dimensions? Will the price be lower than Disney
Infinity and Skylanders? How many cool franchises will be
released for Lego Dimensions? With WB Games behind Lego
Dimensions it has a chance to take on both Skylanders and Disney
Infinity. Who will win a three way battle between them? God only
knows. There is a potential for all kinds of cool franchises to
make appearances in Lego Dimensions. I predict the market will
be able to handle the addition of Lego Dimensions into the toy
to video game genre.
God bless,
Paul Bury
Family Friendly Gaming