News
Atari Announces Wearable Technology
NEW YORK, NY (July 20, in the year of our Lord 2017)
- Atari® — one of the world's most iconic consumer brands and
interactive entertainment producers — today announced a
partnership with leading action figure and collectibles maker
NECA to introduce wearable technology products for BLADE RUNNER
2049, the sequel to the legendary Ridley Scott directed sci-fi
movie, coming to theaters on October 6, 2017. The first wave of
all-new Atari Speakerhats, powered by Audiowear, the technology
company creating next-generation individual and social audio
experiences, debuts today and will be joined this fall by a
Limited-Edition BLADE RUNNER 2049 Atari Speakerhat.
The Speakerhat is a baseball-style cap with high-fidelity stereo
speakers and microphone that can connect instantly to any
Bluetooth-enabled device, enabling phone calls, audio/music, and
voice control. The patented Speakerhat, combined with
Multiplayer Mode, will enable multiple Speakerhat users to
simultaneously listen to a single audio stream in perfect
synchronization, a fundamentally new social audio experience.
Speakerhats have been precision-designed and engineered to the
highest audio standards to deliver a unique and powerful
experience to a range of active consumers, including gamers,
outdoor and fitness enthusiasts, skaters, musicians, sports
fans, tech early-adopters and many others.
“Atari has transcended its seminal gaming origins to become a
true pop-culture lifestyle brand, but disruption remains deeply
rooted in our DNA,” said Atari Connect COO, Michael Arzt. “With
the recent reveal of our Ataribox project and now with
Speakerhats, we envision a full range of connected personal
devices that live at society’s intersection of entertainment,
technology and social connectivity that legendary film worlds
like BLADE RUNNER 2049 foretell. Our new products will speak to
a whole new generation of Atari fans, while also honoring the
decades of affection and devotion by our most loyal ones.”
The Limited-Edition Atari BLADE RUNNER 2049 Speakerhat will
ultimately be joined by a variety of Atari-branded lifestyle
products such as high-tech wearables and apparel based on its
popular IP, as well as various audio and gaming gadgets.