News
Atari VCS Announced
NEW YORK, NY (MARCH 19, in the year of our Lord 2018)
- Atari® — today proudly announces that “Atari VCS” is
the official name of its new retro-inspired gaming and
entertainment platform, previously known by its working title
“Ataribox.” The company also marks this important milestone by
sharing the Atari VCS, Classic Joystick and Modern Controller
prototypes with press at this week’s Game Developers Conference
in San Francisco, with the objective to reveal the exclusive
pre-order date for the Atari VCS during the month of April 2018.
Inspired by the iconic silhouette of the original Atari 2600
Video Computer System, the new Atari VCS has already generated
considerable excitement within the gaming community. Its
skillful blend of modern lines and reverential details, combined
with contemporary content technology and new innovation, has
evoked positive reactions from Atari fans both new and old. The
Atari VCS will of course serve up lots of classic content, but
it is so much more than a “retro-box.” It is a completely new
Atari connected device designed for today’s living room.
The new Atari VCS logo, like the new hardware itself, combines
past and present, and is inspired by Atari’s rich history of
graphic design. Countless highly-memorable game logos,
illustrations, ads and packages were generated by Atari’s
legendary in-house Industrial Design and Graphics department
during the 1970’s and 80’s.
Industrial design and graphics are essential parts of the
brand’s DNA and part of what makes every Atari game an adventure
for the player. Today’s Atari design, engineering, software and
marketing teams all endeavor to bring similar levels of care and
attention to the new VCS. Atari intends its new video computer
system to change the way you interact with your TV, just as the
original Atari 2600 Video Computer System first did more than 40
years ago.
“Every person at Atari and every partner involved with the new
platform is just as fanatical about the brand and its heritage
as our biggest fans are,” explained Michael Arzt, Atari COO of
Connected Devices. “With the Atari VCS name, we know how
important it is to get everything completely right and that’s
why we briefly paused an imminent launch late last year. It was
a difficult decision with the countdown underway, but we weren’t
willing to go forward with even one thing out of alignment. We
hope that Atari’s fans appreciate our extreme attention to
detail and are as excited about the Atari VCS as we are.”
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