News

London, Eng. October 7th, in the year of our Lord 2022 - MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and Outright Games, the leading global publisher of family-friendly interactive entertainment, are thrilled to launch "L.O.L. Surprise! B.B.s Born To Travel". Based on the blockbuster toy brand L.O.L. Surprise!™, this arcade fashion game gives fans the chance to create their very own custom dolls for others to unbox, all while travelling the world to fierce capital cities. The game is available now on PlayStation 4®, PlayStation 5, Nintendo Switch™, Xbox One, Xbox X|S and Steam.

Players will need to get creative as they run their own fierce toy store and deliver amazing L.O.L Surprise! dolls to complete orders from eagerly waiting L.O.L. Surprise! mega fans. With glitter, hearts and diamonds at your disposal, fans will be able to earn rewards like new dolls and stylish outfits and accessories to customize and unlock special versions of their character. As the first ever L.O.L Surprise! game to include 4-player local co-op, grab up to three friends and increase the fun! With over 30 levels across five unique and fabulous worlds to fully explore - Glitter City™, Neon Desert, Queen Island, Watery Ways and New Fab City - fans will have a heap of content to unlock and get styling, including special mini-games like fashion shows and music concerts.

Terry Malham, CEO of Outright Games, said:

"We're so happy to launch our first console and PC game in collaboration with MGA Entertainment today; for fans of L.O.L. Surprise! this game will feature all the color, glitter and unboxing fun they expect. We're also very proud to bring fans the first L.O.L Surprise! game with co-op, allowing fans to experience the fierce fun of the game with an all-new playing experience."

Isaac Larian, Founder and CEO of MGA Entertainment said:

"We are so pleased with this all-new interactive experience that MGA and Outright Games are bringing to our L.O.L. Surprise! fans. The Outright team was able to bring our colorful world to life, featuring fan favorite characters and existing and new environments for them to interact in and design, create and customize their own dolls."

Launched in 2016, L.O.L. Surprise! has become a blockbuster toy brand for MGA globally, receiving numerous accolades, including winner of the Toy of the Year Awards three years in a row. The brand has expanded since to include merchandise, including apparel, home décor and stationery, as well as two previous console games, books, music, two animated movies and the hugely popular YouTube series, "L.O.L. Surprise! House of Surprises."

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