News
EA Sports and Fifa break up
REDWOOD CITY, Calif.--(April 6, in the year of our Lord
2023)-- Today, Electronic Arts Inc (NASDAQ: EA)
unveiled a first glimpse of the interactive future of football,
with EA SPORTS FC™ revealing its new brand vision, identity and
logo. FC will become EA SPORTS' platform to create, innovate and
grow new football experiences, connecting hundreds of millions
of fans through console, mobile, online and esports products.
Over the coming days, the EA SPORTS FC brand will debut in more
than 100 matches across the biggest leagues in the world.
Football fans will see the new brand identity in the wild for
the first time through EA SPORTS partners, including the Premier
League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL,
CONMEBOL and more. Voices from across the world of global
football are joining EA SPORTS to begin a new era for the game,
with hundreds of leagues, teams, brands and athletes sharing the
EA SPORTS FC logo through their platforms today.
“This is where the story of EA SPORTS FC begins. We’re building
on 30 years of leadership and history creating experiences that
bring the global football community together, and continuing to
take it into a fan-first future,” said Nick Wlodyka, SVP & GM,
EA SPORTS FC. “EA SPORTS FC will be a symbol for the sport, a
symbol of innovation and change, and we’re energized to show our
fans more about the future in July.”
The new brand takes its design inspiration directly from the
beautiful game and a dominant shape in football culture that
represents the sport in multiple dimensions, triangles. From
passing techniques to set plays, the shape has also been woven
into the DNA of EA SPORTS football experiences for decades; from
the isometric angles of our very first 8-bit experiences and the
triangular polygons that make up every pixel of our most modern
games, as well the iconic player indicator symbol that appears
above every athlete in every match. You can learn more about the
brand identity and design language, here.
EA SPORTS has defined interactive football for 30 years and
built a global football community of more than 150 million
across multiple platforms – a community that EA SPORTS FC will
now continue to grow alongside partners who share a common goal
of a fan-first future of football. Built on a foundation of
inclusivity and innovation, fans will experience unrivaled
authenticity with access to more than 19,000 fully licensed
players, 700 teams and 30 leagues, with the support of over 300
global football partners that will allow further expansion into
areas including both women’s and grassroots football.
Premier League
Richard Masters, Premier League Chief Executive, said: “Through
our long-standing partnership with EA SPORTS, we are able to
bring fans around the world closer to the Premier League and we
recognise the importance of the next generation in growing the
future of football. We look forward to the relationship evolving
through the launch of EA SPORTS FC, whether that’s bringing in
developments in the ePremier League, opening new football
pitches to benefit communities in the UK, or providing fans with
exciting in-game experiences.”
LaLiga
“We pride ourselves on driving innovation in football, and our
partnership with EA SPORTS FC exemplifies that mission,” said
Javier Tebas, President of LaLiga. “EA SPORTS FC will be a hub
for positive growth in football, and we will continue striving
for new and innovative ways for fans to authentically engage
with LaLiga matches.”
NWSL
“The NWSL’s 2022 partnership agreement with EA SPORTS was not
only a monumental moment for women’s soccer, but also a
long-term vision and investment,” said Jessica Berman,
Commissioner for the NWSL. “The next chapter of The World’s Game
is reliant on recognition of the amazing talent and impact that
leagues like the NWSL offer to every type of football fan, and
EA SPORTS FC will do just that and more.”
Bundesliga
“Fans around the world can discover and make life-long
connections with clubs and players through video games, and it
is crucial that top football leagues such as the Bundesliga are
utilizing the best platforms to engage with this group of
supporters,” said Peer Naubert, Chief Marketing Officer,
Bundesliga International. “Our ongoing partnership with EA
SPORTS allows us to do exactly this through EA SPORTS FC, and we
hope our fans are as excited as we are for the future of
football.”
CONMEBOL
“Fans are the backbone of global football, and a win for them is
a win for the sport as a whole,” said Juan Emilio Roa, Marketing
and Commercial Director for CONMEBOL. “By partnering with EA
SPORTS FC, we are presenting fans with the best way to
experience CONMEBOL football off the field and the ability to
join a club that prides itself on inclusivity and advancement of
the game we all love.”
Barclays Women’s Super League
“For football to advance, the elevation and equality of women’s
football needs to be a focus,” said Navin Singh, Commercial
Director at The Football Association. “EA SPORTS FC will provide
fans with an unmatched women’s gaming experience that highlights
the importance and impact of women’s football. We know that fans
have been asking for more opportunities to engage with the
Barclays WSL, and EA SPORTS FC provides an answer.”
Want to know how Family Friendly Gaming feels about physical
copies? Please click
here.
For more information about
this product(s) please click on one of their paid
advertisements.
No paid ads? That is easily correctible
here.
Did you know
we lose money on publishing this content? Do you appreciate stories like this one? Have you
ever considered helping Family Friendly Gaming?
For more information
click
here.