News
Twister Air Launches
PAWTUCKET, RI – May 24, in the year of our Lord 2023
– Twist in the air, like you just don’t care! Today, Hasbro,
Inc. (NASDAQ: HAS), announced a brand-new version of Twister
will be available for pre-order on Amazon starting today at most
major retailers August 1. Twister Air is a new app-enabled game
that takes the classic Twister gameplay fans know and love from
the mat to the screen using augmented reality… no mat required.
With Twister Air, the party moves onto the player's smart
device. Players reach, clap, swipe, and strike poses to music
beats as they scramble to earn points by matching wrist and
ankle bands to the colored spots on the screen. To get started,
players download the free Twister Air app available on Android
and iOS, and place their smartphone or tablet in the provided
Twister Air device stand. Players are ready for action once they
put the colorful, stretchy Twister Air bands on their wrists and
ankles and follow the steps in the Twister Air App to calibrate
their bands to their device’s camera. As soon as the music
plays, it’s time to start moving and matching bands to colored
spots that appear on the screen. With three different ways to
play – Solo, VS or Teams mode – the replayability is infinite!
“For over 55 years, Twister has been a household name thanks to
the iconic polka-dotted mat that puts you, family, and friends
in unusual positions and hysterical situations,” said Adam
Biehl, SVP & General Manager, Hasbro Gaming. “This new version
of Twister will implement augmented reality technology to bring
classic Twister gameplay that originated in the 1960s to
modern-day and will surely give players of all ages an exciting
new, music-inspired experience to make memories from.”
Exciting new Twister Air features coming to the next-generation
game include:
· Limb tracking and color recognition technology, combined with
classic Twister gameplay and the magic of AR
· 8 colorful, stretchy, and one-size-fits-most Twister Air bands
for ankle and wrist movement detection
· An adjustable stand that holds any smartphone or tablet with a
width up to 9-inches
· A free-to-download Twister Air app (Android and iOS) to play
the game
· In-app high score leaderboards, content capturing, how-to-play
tutorials, and more
· 3 different modes to play – Solo, VS, or Teams. Compete
against a friend or team in a shared screen face-off or play
solo and try to beat a personal best
· A library with over 16 songs to move and play to
In celebration of the new game launch, Hasbro today also
released a new original song – “Twist in the Air” – that will be
available to play in-game, featured in advertising, and
available on major streaming platforms including Apple Music,
Spotify, and TikTok.
Twister has been tying players up in tangled knots since its
debut in 1966 - the same year Johnny Carson, host of The Tonight
Show, played a game of Twister on air that spurred a Twister
craze! By early 1967, more than 3 million Twister games were
sold.
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