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Atari Celebrates 40th Anniversary with New Game Release and Special Promotions
LOS ANGELES - June 27, in the year of our Lord 2012
- Atari, one of the world’s most recognized publishers and
developers of interactive entertainment, today commemorates its
40th anniversary, which comes on the heels of the recent mobile
releases Circus AtariTM and Centipede® : Origins. In celebration
of this milestone, Atari has released an infographic
highlighting its many pivotal moments in video game history, as
well as a sizzle reel with footage from a 1980s commercial and
the company’s progression over the years to its recent mobile
hits.
View the video on Atari’s YouTube channel at:
www.youtube.com/Atari
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“Over its 40 years of operation, Atari has become
one of the most iconic and recognized brands around the
world, responsible for mainstreaming video games with
blockbuster franchises including Asteroids®, Breakout®
and Centipede®,” said Jim Wilson, CEO of Atari. “Today,
we aim to keep the tradition alive through new and
creative development efforts based on what made us great
in our early days – offering our devoted and growing fan
base fun but challenging games on mobile and online
platforms.” The company most recently released Circus Atari, a circus-themed puzzle-platformer, and Centipede: Origins, in which players defend their garden from invading insects. Additionally, Zynga announced yesterday that Atari has joined as one of its early partners for its new mobile publishing program, Zynga Partners for Mobile, with one new title coming soon. Other soon to be announced partnerships will allow Atari to continue to reach the broadest possible audience with new technology and innovation based on its popular library of game franchises. Today kicks off a full year of events and programs surrounding the 40th anniversary, and fans are invited to take part in the celebration in several ways: “40 Giveaways in 4 Days” sweepstakes (US residents only): Starting today, fans can visit Atari on Facebook at www.facebook.com/atari for opportunities to win Atari Arcades, t-shirts and more! A special call-out to Atari fans: Post a photo of you and your friends wearing your Atari t-shirts to our Facebook wall at www.facebook.com/atari. |