Update News
Hot Start for Madden NFL 13
Sell-Through Up 7% in First 24 Hours for New Record on HD
Console Generation
Record Number of Players Competing Online Together on Day One
Biggest Single-Year Rise in Critical Acclaim for an EA SPORTS
Game in Four Years
REDWOOD CITY, Calif. - August 30, in the year of our
Lord 2012 – Electronic Arts Inc., (NASDAQ: EA)
announced today a huge first day for Madden NFL 13, which
launched Tuesday across North America. Madden NFL 13 scored
record day one retail sales, record day one online usage and
it’s enjoying the best critical acclaim the game has seen in
years.
Based on internal estimates, sell-through for Madden NFL 13 was
up 7 percent year-over-year on HD platforms with 900K units sold
in its first 24 hours on the market, its best start ever on this
console generation. The franchise also set a day one online
usage record with a 28 percent jump in peak simultaneous users
over last year’s first day.
“It was a phenomenal first day for Madden NFL 13, and we have
high expectations for this great game to be popular throughout
the fall and into the holidays,” said Seong Ohm, Walmart SVP of
Entertainment. “We’re excited that our partnership with EA has
helped deliver our customers unique access and content to this
great game. There's incredible demand for Madden NFL 13, and
it's easy to see why people are loving it.”
Critics are praising the game with nine scores of 90 or above,
and aggregated reviews of Madden NFL 13 show the biggest
single-year jump in critical acclaim for an EA SPORTS™ game in
four years*. Family Friendly Gaming said the game is “a
wonderful football game that improves the franchise in
meaningful ways.”
Not only are fans playing Madden NFL 13, but they’re talking
about it. Since the launch of Madden NFL 13 for EA SPORTS Season
Ticket consumers on August 24th, there have been 665,464 total
social interactions on Facebook and Twitter combined, and the
game has been mentioned on average every six seconds on Twitter.
“Madden NFL 13 is the most innovative entry the franchise has
ever seen and we’re thrilled that fans have embraced it with
such a huge first day,” said Andrew Wilson, Executive Vice
President of EA SPORTS. “As we approach the kickoff of the NFL
season next week, the football community is whetting their
appetites by playing Madden NFL 13 in record numbers. With the
combination of the cutting-edge Infinity Engine and new
Connected Careers fans are truly getting their football fix with
the best Madden NFL game ever.”
Madden NFL 13 on Xbox 360® and PlayStation®3 delivers physics
you can feel on every play, and will connect you to the NFL and
other fans like never before. Powered by the all-new Infinity
Engine, every impact on the field is more intense; every battle
is more authentic; and no two plays will every look or feel the
same. With Connected Careers you'll build your legacy as a
player or coach within a completely new and fully connected
universe, accessible on and off the console. With deep new
gameplay innovation, social integration, and an overhaul of the
audio and visual presentation, Madden NFL 13 is the biggest
game-changer in the history of the franchise.
Madden NFL 13 is developed in Orlando, Florida by EA Tiburon.
Madden NFL 13 is now available and retails for $59.99 on the
Xbox 360® video game system and the PlayStation®3 computer
entertainment system. Madden NFL 13 is also available for $49.99
on the Wii™ console from Nintendo, and $39.99 on PlayStation®
Vita System. To learn more about Madden NFL 13, visit
http://www.easports.com/madden-nfl.
All player participation has been facilitated by National
Football League Players Incorporated, the licensing and
marketing subsidiary of the NFL Players Association.
EA SPORTS is one of the leading sports entertainment brands in
the world, with top-selling videogame franchises, award-winning
interactive technology, fan programs and cross-platform digital
experiences. EA SPORTS creates connected experiences that ignite
the emotion of sports through industry-leading sports
videogames, including Madden NFL football, FIFA Soccer, NHL®
hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA
TOUR® golf, SSX™ and Fight Night boxing.
For more information about EA SPORTS, including news, video,
blogs, forums and game apps, please visit
www.easports.com to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company delivers games, content
and online services for Internet-connected consoles, personal
computers, mobile phones, tablets and social networks. EA has
more than 220 million registered players and operates in 75
countries.
EA SPORTS, SSX, The Sims and Need for Speed are trademarks of
Electronic Arts Inc. Mass Effect is a trademark of EA
International (Studio and Publishing) Ltd. Battlefield is a
trademark of EA Digital Illusions CE AB. John Madden, NFL, FIFA,
NHL, NBA, NCAA, Tiger Woods, and PGA TOUR are trademarks of
their respective owners and used with permission. Twitter is a
registered trademark of Twitter, Inc. All other trademarks are
the property of their respective owners.
“PlayStation” is a registered trademark of Sony Computer
Entertainment Inc. KINECT, Xbox and Xbox 360 are trademarks of
the Microsoft group of companies and are used under license from
Microsoft. Wii is a trademark of Nintendo. © 2006 Nintendo.
Officially Licensed Product of NFL PLAYERS Incorporated.
*Source: Metacritic.com