Update News
Join NBA Baller Beats at ProCamps
Campers Get Early Opportunity to Play First-of-its-Kind Video Game That Teaches Real Ball Handling Skills
Edison, NJ—August 2, in the year of our Lord 2012—Majesco
Entertainment Company (NASDAQ: COOL), an innovative video game
publisher for the mass market, is teaming up with sports camp
developer and operator ProCamps to bring NBA Baller Beats to its
2012 summer basketball programs across America. The first ever
full body motion-based NBA video game that lets players use a
real ball to gain real skills, NBA Baller Beats lets players
dribble to the beat of popular music tracks, and apply the
ball-handling skills they learn at camp directly to the game
itself.
“Each summer, ProCamps gives thousands of new players a unique
learning experience from some of the best in the NBA and WNBA,
and we’re excited to give these youth an opportunity for early
hands-on time with NBA Baller Beats,” said Jesse Sutton, Chief
Executive Officer, Majesco Entertainment. “Kids who aspire to
perform like a pro baller on the court can play the game to
continue mastering crossovers, pump fakes, behind-the-back and
other skill moves in a high energy, beats-driven experience that
makes you want to keep playing again and again.”
Since 1998, ProCamps has developed, managed and operated sports
camps and related events for professional athletes in the
National Basketball Association, National Football League, Major
League Baseball, National Hockey League, WNBA and Women's
Professional Soccer. ProCamps basketball programs offer children
ages 7-18 the opportunity to get hands-on basketball instruction
with some of the best players in the NBA and WNBA. Lasting from
2-4 days each, kids receive a once-in-a-lifetime opportunity to
improve their skills.
“We see NBA Baller Beats as an exciting new step in
motion-controlled video games,” said Eric Liebler, SVP of Camp
Operations for ProCamps. “The fact that it places an actual
basketball into the hands of our campers sets it apart from any
other video game to date. When it launches in September, NBA
Baller Beatswill be a fun way for kids to continue building the
baller skills they learn here at camp.”
As part of the program, NBA Baller Beats will have a demo
station for kids to play and a chance to learn about the game
from an on-site brand ambassador. ProCamps will also host a
contest at the end of each camp session, where the winner gets
to compete against the headline athlete and receive a free copy
of NBA Baller Beats.
NBA BALLER BEATS PROCAMP SCHEDULE:
John Calipari - Lexington, KY, Aug 1-4
Kyrie Irving - Avon Lake, OH, Aug 11-12
Brandon Jennings - Mequon, WI, Aug 18-19
Carmelo Anthony - Jamaica, NY, Aug 24-25
Candace Parker - Calabasas, CA, Sept. 15-16
Kevin Love - Eden Prairie, MN, Sept. 22-23
Stephen Curry - San Francisco, CA, Sept. 22-23
Chris Paul - Los Angeles, CA, Date TBA
Launching exclusively on Kinect™ for Xbox 360®, NBA Baller Beats
challenges players to time their dribble to the beat of each
song and perform a variety of skill moves displayed on-screen to
score points, earn achievements and unlock assets and additional
gameplay. Players are challenged to perfect 20 different baller
moves and increase their stamina in single player mode, break it
down and practice different skills in Move School mode or
show-off in multiplayer mode and go head-to-head against up to 8
players. To maximize their performance, gamers can visit the
extensive in-game tutorial where two-time NBA champion and Emmy
Award-winning TNT NBA analyst Kenny Smith dishes tips for
success. From novice to pro, every baller can raise their game
with three difficulty levels available on every song: Rookie,
Pro, and Baller.
NBA Baller Beats will come packaged with an official Spalding®
NBA game ball replica and will make its debut exclusively on
Kinect for Xbox 360 on September 11, 2012. For more information
about NBA Baller Beats, please visit
www.NBABallerBeats.com.