Update News
PlayStation Black Friday Sales Soar
FOSTER CITY, Calif., Nov. 29, in the year of our Lord
2012 -- It's clear that millions of gamers across the
US will be spending some quality time with PlayStation during
the Christmas following sales results for the week of Black
Friday.
PlayStation®3 (PS3®) Black Friday bundle sales increased 15%,
and total PS3 sales including hardware, software and
peripherals, grew 9% over the same period last year. The
Ultimate PlayStation Value Bundle, which included a 250GB PS3
for $199, quickly sold out at retailers across the US. In total,
more than 525,000 PS3 consoles were sold in the US during Black
Friday week1.
In Latin America, gamers were able to enjoy various offers
across participating local retailers, resulting in a
year-over-year sales growth increase of 200%.
PlayStation® Vita (PS Vita) is entering its first-ever Christmas
season and enjoyed very strong sales during the week of Black
Friday. The Bundle for $199 sold out at retail, highlighted by
Amazon selling through its specially priced inventory in less
than five hours. The Lego Batman 2: DC Super Heroes Bundle for
$199, was also very popular with gamers and sold out at retail
during the week. More than 160,000 PS Vita units were sold
during the week of Black Friday.
"We're very pleased with the Black Friday sales results,
especially the incredible reception for the PS3 and PS Vita
bundles. The demand was very strong which quickly depleted our
inventory across retailers nationwide," said Jack Tretton,
President and CEO of Sony Computer Entertainment America. "The
PlayStation brand generated significant revenue and
year-over-year growth at retail because of our focus on what
gamers love most in combining amazing hardware with great games
and digital entertainment."
Consumers also took advantage of the value delivered by
PlayStation's subscription service package, PlayStation®Plus (PS
Plus), which supplies members with an Instant Game Collection of
18 blockbuster games2 across the PS3 and PS Vita systems, in
addition to huge discounts, exclusive beta access, and much
more. Sales of PlayStation Plus subscriptions on
PlayStation®Network increased 259%3 compared to last year's
Black Friday period. In addition, since the Instant Game
Collection was introduced earlier this year, customer
satisfaction rates for PS Plus are above 95%.
PlayStation will continue to offer incredible entertainment
experiences for gamers during the Christmas with the
PlayStation®Vita PS Plus Instant Game Collection Bundle that
includes a one year membership to PS Plus (launching next week),
along with the PS Vita Bundle. In addition, there are two PS3
bundles available this Christmas including the PlayStation® 3
500GB Bundle, and the PlayStation® 3 Bundle. Gamers will have no
shortage of new exclusive titles to play with the recent
introductions of PlayStation All-Stars Battle Royale,
LittleBigPlanet Karting and Wonderbook™: Book of Spells.
1Retail reporting calendar from November 18-24, 2012
2Active PlayStation®Plus membership required to access content
3Retail reporting calendar from November 19-25, 2012