Update News
Sega of America Debuts Hot Wheels Promotion
Limited Edition Diecast “Danicar” Available Only at GameStop
SAN FRANCISCO – December 10, in the year of our Lord
2012–SEGA® of America Inc., Mattel, Inc. and the iconic
Hot Wheels® brand have developed a unique partnership to further
enhance the racing experience of Sonic & All-Stars Racing
Transformed. Available exclusively at GameStop, fans who
purchase the game for the Xbox 360® video game and entertainment
system from Microsoft, PlayStation®3 computer entertainment
system and Wii™ U system from Nintendo, will receive a limited
edition diecast “Danicar” free. The exclusive gift with purchase
promotion will begin on December 9 and will continue while
supplies last at the more than 4,400 GameStop locations
nationwide and online at GameStop.com.
This promotion builds upon the in-game presence of NASCAR racer
Danica Patrick, who races a custom transforming electric green
Hot Wheels® vehicle, designed to navigate the dynamic land, sea
and air environments. The unique vehicle combines style elements
from Danica Patrick and Sonic the Hedgehog with design
inspiration from Hot Wheels®.
“We are so excited to be able to reward gamers who purchase
Sonic & All-Stars Racing Transformed with a free diecast
‘Danicar’,” commented Marcella Churchill, Senior Director of
Marketing, SEGA of America. “Through this partnership with Hot
Wheels, SEGA was able to extend our brand beyond the game
universe and into consumer products with the creation of this
custom toy.”
Sonic & All-Stars Racing Transformed is a thrilling new racing
experience featuring Sonic the Hedgehog, Danica Patrick,
Disney’s Wreck-It Ralph and a fantastic cast of SEGA All-Stars.
The racing adventure allows players to race through land, air
and water in the new dynamic tracks inspired by classic SEGA
video games.
For more information about Sonic & All-Stars Racing Transformed,
please visit
www.facebook.com/sonic.