Update News
adidas miCoach Ships To Retailers Today
WOODLAND HILLS, Calif. - July 24, in the year of our
Lord 2012 - Global sports-wear brand adidas and 505
Games, a global publisher of video games, have shipped to North
American retail outlets and aspiring athletes the long-awaited
adidas miCoach console game on Kinect™ for Xbox 360® and
PlayStation®Move motion controller for PlayStation®3 computer
entertainment system.
adidas miCoach delivers a feature-rich, sports-specific approach
to home console training systems and offers unparalleled
connectivity, further enabling the millions of people worldwide
who interact with the miCoach system through mobile apps and
micoach.com to extend their training program into their living
rooms.
Boasting full motion-controlled support and complete optical
body tracking with Kinect for Xbox 360 and PlayStation Move
motion controller for PS3™, players train alongside their sports
heroes with over 400 exercises dedicated to optimizing fitness
levels for particular sports activities and add their
achievements in the game to their existing miCoach exercise
regime. PS3™ users can also benefit from full USB heart rate
monitor support for a truly complete picture of their
performance.
adidas miCoach features 18 of adidas' globally recognized
athletes across six different sports on-disc and via
downloadable content; including Dwight Howard, Von Miller, Jozy
Altidore and Kaká. In addition to training alongside players,
every athlete presents a master class specific to their sport.
Simon Drabble, Director of miCoach business unit for adidas
said, "We are very excited to be bringing the miCoach console
game to market, allowing you to train alongside your own heroes
in a fun and engaging way."
"It's been fantastic to partner with such a globally
recognizable brand as adidas and on as ground breaking a product
as adidas miCoach. We've seen athletes of all levels respond to
how complete and, literally, exhaustive, the training offered by
the miCoach game is and can't wait to hear how consumers benefit
from adding the game to their existing training schedule," said
Tim Woodley, head of Global Brand at 505 Games. "Bringing
something truly new to the sports training and fitness segment
on consoles, integrating it into the wider miCoach pantheon and
capitalizing on a packed summer of sport in 2012 is just the
start of a great relationship."
adidas miCoach was developed by Chromativity (formerly Lightning
Fish Games) under exclusive license from adidas. Please visit
news.adidas.com to stay up to date with the latest adidas
news. For more information on miCoach visit
www.micoach.com.