Update News
EA Sports Joins FC Barcelona
REDWOOD CITY, Calif. - July 31, in the year of our Lord
2013 – Electronic Arts Inc. (NASDAQ:EA) and F.C.
Barcelona today announced they have agreed to a three-year
partnership that will make EA SPORTS™ the Exclusive and Official
Video Game Partner of one of the most popular and storied soccer
clubs in the world.
“Joining a world class soccer club like Barcelona as an Official
Club Partner is a fantastic opportunity for EA SPORTS and our
fans,” said Matt Bilbey, Senior Vice President and Group General
Manager, EA SPORTS. “We will create a deeper connection with
their passionate, global fan base, and use our games as a
platform to engage supporters all around the world for years to
come.”
Jordi Moix, board member in charge of the Economic and Strategic
Area (Patrimony) at F.C. Barcelona said, “We are delighted to
have the opportunity to partner with EA SPORTS, one of the
world's leading sports and entertainment brands, and to create a
stronger relationship between our global fan bases. We encourage
everyone to try out the game, get a feel for being under the
skin of our players and emulating their actions on the pitch;
without a doubt those who try it will enjoy it."
Through the partnership, EA SPORTS captured 3D head scans of 17
F.C. Barcelona stars such as Xavi Hernandez, Gerard Piqué, Cesc
Fàbregas, Dani Alves, and Andrés Iniesta, and they will appear
as stunning, high-quality and authentic 3D digital player models
in FIFA 14. In addition, Camp Nou, Barcelona’s home pitch, will
be a featured stadium. F.C. Barcelona and its superstar forward
and FIFA 14 cover athlete, Lionel Messi, will become central
figures in global marketing, advertising and social media
activities for the critically acclaimed FIFA franchise. Plus,
F.C. Barcelona will host an exclusive videogame tournament later
this year to determine the best FIFA 14 player on the squad.
Over the course of the partnership, F.C. Barcelona and EA will
develop a range of interactive activities to entertain and
engage fans both at Camp Nou and around the world. At selected
home matches over the course of the season, the EA SPORTS
Dugout, a mobile gaming trailer, will be on-site so fans can
play EA SPORTS games. In addition, F.C. Barcelona will receive
in-game insights and data about how their fans engage with the
club through EA SPORTS FIFA.
F.C. Barcelona joins many other prestigious EA SPORTS partner
clubs around the world, including Valencia from Spain’s La Liga,
Tottenham Hotspur and Manchester City from Barclays Premier
League in England, Borussia Dortmund from the German Bundesliga,
Olympique Lyonnais and Paris Saint-Germain F.C. from Ligue 1 in
France, and AC Milan in Italy’s Serie A.
Experience the emotion of scoring great goals in FIFA 14*.
Innovations to the award-winning gameplay make the game more
authentic and more fun. Dictate the tempo of a match, create
chances through midfield, and then unleash the perfect strike. A
new feature called Pure Shot and a brand-new ball physics system
will transform shooting, making every shot attempt feel real,
and when players connect with the perfect strike, feel
exhilarating.
*Not all features available on all gaming platforms.