Update News
Javier Chicharito Hernandez signs with EA Sports
Hernandez To First Appear On Cover Of FIFA 14 Launching Sept. 24 In North America
REDWOOD CITY, Calif. – June 28, in the year of our Lord
2013 – Electronic Arts Inc. (NASDAQ: EA) today
announced that EA SPORTS™ has signed one of Mexico’s most
popular and accomplished footballers, Javier 'Chicharito'
Hernandez, to a multi-year endorsement contract that will see
him make his debut on the cover of FIFA 14 in Mexico, and on one
of two covers in the United States. Chicharito will appear
wearing the Mexican national team home kit alongside the world’s
top footballer, Barcelona and Argentina superstar Lionel Messi.
Fans in the United States will also have the option to choose
the global cover featuring an iconic image of the world’s No. 1
player, Messi.
Chicharito is a natural goal scorer beloved by fans in Mexico
for his exceptional performances and goal-scoring track record
since he took the world stage with the Mexican national team at
the 2010 FIFA World Cup South Africa™. The 25-year-old is
already the fifth highest goal scorer of all-time for the
Mexican national team. In addition, Chicharito has gained
international admiration for three incredibly successful seasons
with Manchester United Football Club.
“We have long admired the flair and passion Chicharito brings to
the sport,” said David Rutter, Executive Producer of FIFA 14.
“With Hernandez on our team we have Mexico’s best and most
exciting player to help EA SPORTS make a deeper connection with
our fans.”
“For me it's a real honor to have been selected to appear on the
cover of FIFA 14, first of all because I declare myself a big
fan of this game, and second because I’m looking forward to
sharing my passion for football and EA SPORTS FIFA 14 with fans
all over the world,” said Hernandez.
The multi-faceted partnership will see Chicharito become an EA
SPORTS Football Ambassador. He will become the cornerstone of
marketing and advertising campaigns in Mexico and North America,
featured on packaging and utilized in social media activities.
Chicharito will appear on the cover of FIFA 14 on the Xbox 360®
games and entertainment system with Kinect™ from Microsoft, and
the PlayStation®3 computer entertainment system with PlayStation
Move support.
Fans will experience the emotion of scoring great goals in FIFA
14*. A new feature called Pure Shot and a Real Ball Physics
system transform shooting, making every shot attempt feel real
and exhilarating. A new feature called Protect The Ball inspires
gamers to build play through midfield and dictate the tempo of a
match. Players will feel the tension as chances are created and
then unleash the perfect strike. Plus, revolutionary new
step-based locomotion technology delivers Precision Movement,
bringing the authentic motion of professional footballers to
FIFA 14. Players now plant, pivot and cut, feel more agile and
athletic, and move with the explosiveness of elite athletes.
With engaging online features and live services that connect
fans to the heartbeat of the sport—and to each other— through EA
SPORTS Football Club and Match Day, FIFA 14 is soccer's social
network. Additional features will be revealed in the months
ahead.
*Not all features available on all gaming platforms.