Update News
Nintendo has plans for E3 2014
REDMOND, Wash.--(April 29,
in the year of our Lord 2014)-- Over the last few
years, Nintendo has repeatedly reinvented its approach to E3 by
creating unique ways to break news and get fans at home involved
in the fun, while also offering great experiences for on-site
attendees. That mission continues in 2014 as Nintendo offers a
series of new channels to communicate news directly to its key
audiences, including fans, media, analysts, investors and
business partners. This includes a new format for unveiling
news: the Nintendo Digital Event; a Super Smash Bros.
tournament; a full slate of live, in-depth game demos from the
Nintendo booth; and an opportunity for fans to play Super Smash
Bros. for Wii U for the first time at their local Best Buy.
“We demonstrated last year that we are never afraid to reinvent
a proven tactic or to break completely new ground if we believe
it will provide the best experience for our fans, followers and
partners,” said Reggie Fils-Aime, Nintendo of America’s
president and chief operating officer. “So, whether you’re
attending E3 in person or joining online, there’s an amazing
lineup of games, experiences and events coming your way.”
At E3 2014, Nintendo will offer four unique experiences, all
under the unifying banner of “Play Nintendo.”
Super Smash Bros. Invitational
2014 will see the arrival of not one, but two new Super Smash
Bros. games: Super Smash Bros. for Nintendo 3DS and Super Smash
Bros. for Wii U. To commemorate this occasion, Nintendo is
inviting 16 highly skilled Super Smash Bros. players to the
NOKIA Theatre L.A. LIVE in Los Angeles to compete in a Super
Smash Bros. for Wii U tournament. Thousands of fans in the
audience and countless more watching a live stream online will
see new Super Smash Bros. characters clash with existing
favorites in action for the first time. More important than
declaring a winner, however, this event is a celebration of all
things Super Smash Bros., and a great way for new and veteran
fans to take part in a tribute to this legendary franchise. More
information about the 16 invited participants in the tournament,
the identity of the announcers, and how fans of the franchise
can view the tournament in person and via webcast, will be
communicated shortly.
Nintendo Digital Event
Every year, Nintendo looks for the best way to show its games
and share its news with fans, media and other key audiences. In
2013, Nintendo decided to forgo a traditional press conference
and use a video – in that case a Nintendo Direct – to share its
news from E3. The company is building on that approach at E3
2014 with the “Nintendo Digital Event,” a new kind of video
program that will reveal and provide further detail about the
gaming experiences on the way for Nintendo platforms in 2014 and
beyond. The Nintendo Digital Event will air at 9 a.m. PT on
Tuesday, June 10.
Nintendo Treehouse: Live @ E3
This year, Nintendo will offer fans a deeper look at Nintendo’s
biggest games of E3, with information directly from the source.
The “Treehouse,” the Product Development department at Nintendo
of America, will provide in-depth game demos live and unscripted
from Nintendo’s booth. This new program will be live streamed
during all hours of the E3 show. Fans can get settled in, open
their browsers and experience the Nintendo games at E3 like
never before.
Super Smash Bros. Smash Fest @ Best Buy
In 2013, Nintendo broke new ground by expanding its E3
activities outside of the walls of the Los Angeles Convention
Center and letting fans play some of the games being played on
the show floor at participating Best Buy stores. The partnership
between Nintendo and Best Buy continues in 2014 and will mark
the first time around the world that fans have had the
opportunity to get their hands on Super Smash Bros. for Wii U.