Update News
Skylanders Sales Update
Santa Monica, CA – Jan.
17, in the year of our Lord 2014 – Activision
Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI), announced today that Skylanders®
continue to top U.S. NPD charts for 2013. Skylanders SWAP Force
was the #2 best-selling title overall in December; Skylanders
was the #1 best-selling kids video game franchise of 2013 in the
U.S. for the second consecutive year, and the #3 video game
franchise overall for the year in the U.S., according to the NPD
Group and including toys and accessories2.
The latest two Skylanders games -- Skylanders GiantsTM and
Skylanders SWAP ForceTM – both ranked in the top 5 of kids video
games in 20132. In addition, both Call of Duty and Skylanders
have two of the top 10 best-selling titles for the year in the
U.S.
The award-winning, billion dollar2 Skylanders franchise
continued to innovate the toys-to-life category in October 2013
by introducing a new mix-and-match play pattern with the launch
of Skylanders SWAP Force for current generation and handheld
platforms and was available day-and-date with next generation
platforms. The latest group of Skylanders SWAP Force toys
arrived on store shelves at the beginning of the year,
introducing Portal Masters to new favorite heroes such as Stink
Bomb, Spy Rise, Smolderdash and more.
2 Based on revenue, according to The NPD Group including toys
and accessory packs, through December 2013 in the U.S.