Update News
NBA 2K17 Cover Athlete
New York, NY – June 2, in the year of our Lord 2016
– 2K today announced Indiana Pacers All-Star shooting guard Paul
George as cover athlete of NBA 2K17, the next iteration of the
top-rated and top-selling NBA video game simulation series*. The
selection of George marks his first solo appearance on the cover
of NBA 2K, paralleling his explosive return to the court, during
which he averaged a career-best 23.1 points per game during the
2015-16 NBA regular season.
"I have been playing NBA 2K as long as I can remember, and to be
honored as cover athlete of NBA 2K17 is a blessing and vote of
confidence that my hard work on and off the court has paid off,”
said Paul George, who also led his team to a 2015-2016 NBA
playoff berth. “I’m excited to partner with 2K and hope to help
take the franchise to the next level".
Long known as one of NBA 2K’s most passionate gamers, George has
an extensive history with 2K, having served as the cover star of
MyNBA2K16’s Companion app, and as guest commentator at the NBA
2K16 Road to the Finals $250,000 championship which occurred on
June 1. As part of his global partnership with 2K, George will
also serve as the cover athlete for NBA 2K Online in China.
“Each year the NBA 2K franchise continues to grow, but our focus
has always been about creating an experience that resonates with
our most passionate fans,” said Alfie Brody, vice president of
marketing for NBA 2K. “Paul is a natural fit for the cover and a
true embodiment of what we represent and bring to the table for
gamers and basketball fans alike.”
To celebrate, 2K today also revealed the Early Tip-Off date for
NBA 2K17. Beginning today, fans can pre-order NBA 2K17 at
participating UK retail and online vendors, to receive their
copy beginning on Friday, September 16, along with in-game
digital content, including:
• 5,000 Virtual Currency;
• MyTEAM Bundle (includes 3 packs with guaranteed Paul George
Free Agent card);
• And, more to be revealed at a future date.
The NBA 2K17 Standard Edition will be available in both digital
and physical formats for £54.99 on PlayStation®4 and
PlayStation®3 computer entertainment systems, Xbox One, Xbox 360
and Windows PC platforms. 2K previously announced that the NBA
2K17 Kobe Bryant Legend Edition, celebrating the storied career
of the recently retired Lakers icon, will be available in
digital and physical formats for £74.99 on PlayStation®4 system
and Xbox One, the physical edition is exclusive to GAME in the
UK. Also now available for pre-order is the digital only NBA
2K17 Kobe Bryant Legend Edition Gold offering fans the ultimate
value at £79.99 with all of the regular NBA 2K17 Legend Edition
contents plus bonus items, including:
• 70,000 additional Virtual Currency (100,000 total);
• 2 Additional MyTEAM packs (with guaranteed MJ Free Agent
card);
• Nike Kobe shoe collection;
Developed by Visual Concepts.
*According to 2008 - 2016 Metacritic.com and The NPD Group
estimates of U.S. retail video game sales through April 2016.
2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ: TTWO).
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to download the digital version of this game. For more
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