Update News
Open Season Promotes Campfire Safety
Culver City, CA (March 7, in the year of our Lord
2016) – Sony Pictures Home Entertainment (SPHE) and
Sony Pictures Animation have joined forces with the Ad Council,
the U.S. Forest Service, the National Association of State
Foresters, the National Forest Foundation (NFF) and the Boys &
Girls Clubs of America (BGCA) to help raise awareness for Smokey
Bear’s national wildfire prevention campaign, using
#SmokeyBearHug. OPEN SEASON: SCARED SILLY stars Boog & Elliot
received a hug from Smokey Bear this weekend for promoting
campfire safety, kicking off a nation-wide program teaching
youth from the Boys and Girls Club of America how to safely
build, manage and put out a campfire.
“We are so pleased that Boog & Elliot are serving as ambassadors
for Smokey’s wildfire prevention campaign,” said Jennifer
Anderson, SVP, Marketing, SPHE. “Teaching children campfire
safety tips will bring the importance of wildfire prevention to
a whole new generation.”
“The U.S. Forest Service educates children to prevent unwanted
wildfires,” said James Hubbard, deputy chief of the agency’s
State and Private Forestry. “We are excited Boog and Elliott
will help spread Smokey Bear's message of campfire safety. This
partnership helps today's youth become tomorrow's adults who use
fire responsibly and care for our nation’s forests and
grasslands.”
For every Boys & Girls Club youth member participating, SPHE
will donate a tree to be planted by the National Forest
Foundation (NFF) to replace those lost during natural disasters
such as wildfires, and insect and disease outbreaks.
“Our national forests and grasslands are home to thousands of
animals, from bears like Boog to deer like Elliot. They also
provide clean water, clean air and opportunities for hiking,
camping and playing in nature. Wildfires, insects and disease
can negatively impact forest health, which is why we’re very
grateful to SPHE for supporting reforestation efforts through
our Trees for US program.
Remember natural fires are very healthy for the forest since it
cleanses the unhealthy left behind fallen limbs and branches.