Update News
The Search for the UK's Chief Imagination Officer is on
London, UK. October 24th, in the year of our Lord
2016 – Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) and
Skylanders™ Imaginators has today announced the hunt for the
UK’s most imaginative child to become the official Skylanders
Chief Imagination Officer.
To celebrate the much anticipated launch of Skylanders™
Imaginators, where Portal Masters can create their very own
playable Skylanders characters, Activision has partnered with
SuperAwesome’s leading kids’ safe social content platform
PopJam, to launch the search for the UK’s most imaginative
child. Over the next three weeks, PopJam will host the exclusive
competition offering one lucky winner and their family the trip
of a lifetime to San Francisco, California, where they will
visit the Toys For Bob studio, the developer of Skylanders™
Imaginators and the creator of the Toys-to-Life category
Launching on Friday 21st October following the worldwide release
of Skylanders™ Imaginators earlier this month, the competition
will give thousands of kids the opportunity to unleash their
imaginations and draw their very own Skylander. Fans will be
encouraged to get inspired and create the most inventive and
innovative Skylander they can imagine via PopJam’s creative
tools.*
The most creative competition entries will be considered by
Activision’s Imaginators Panel in its search for the UK’s Chief
Imagination Officer, with one winning child set to claim the
title and unbelievable prize. The panel of creatives, featuring
YouTube gaming star Stampy Cat, TV and Radio presenter Sara Cox,
and Toys for Bob Co-Founder and Studio Head, Paul Reiche, will
together choose the winning creation.
The winning child and their family will be whisked away to San
Francisco, where they will spend a day at the Toys For Bob
studio in Novato to get an exclusive, behind-the-scenes look at
the creation of the latest Skylanders game and have the
opportunity to gain insight into character design, level
inspiration and gameplay mechanics with the creative team. This
is a unique opportunity for the ultimate Skylanders fan to gain
an understanding of how those much-loved characters are
designed, imagined and created.
YouTube gaming star Stampy Cat added, “I am really looking
forward to judging the entries for the UK's Chief Imagination
Officer competition and seeing what sorts of designs everyone
comes up with. I will be looking for the most unique and
creative Skylanders. The prize of visiting the studio in San
Francisco will be such an incredible experience for whoever
becomes the Imagination Officer."
TV and Radio presenter Sara Cox commented, “My son has always
been a huge fan of Skylanders so I am very much looking forward
to judging the UK’s Chief Imagination Officer competition. It’s
great to be a part of an initiative that fuels creativity and I
can’t wait to see the amazing Skylanders that will be dreamed up
by the nation. From character names, to character design and
even super powers – I’m looking for the wildest and wackiest
entries to find a deserving winner for the fantastic prize
that’s on offer.”