News
Electronic Arts buys Codemasters
REDWOOD
CITY, Calif.--(December 14, in the year of our Lord 2020)
-- Today,
Electronic Arts Inc. (NASDAQ: EA) announced that it has reached an
agreement with the Board of Codemasters for the recommended
acquisition of Codemasters, the UK-based game developer and
publisher. In the transaction, Codemasters' shareholders will be
entitled to receive 604 pence (approximately US$7.98*) in cash for
each ordinary share of Codemasters with an implied enterprise value
of US$1.2 billion*. The acquisition is anticipated to be completed
in the first quarter of calendar 2021.
“Electronic Arts and Codemasters have a shared ambition to lead the
video game racing category. The Board of Codemasters firmly believes
the company would benefit from EA’s knowledge, resources and
extensive global scale – both overall and specifically within the
racing sector. We feel this union would provide an exciting and
prosperous future for Codemasters, allowing our teams to create,
launch and service bigger and better games to an extremely
passionate audience,” said Gerhard Florin, the Chairman of
Codemasters.
“We believe there is a deeply compelling opportunity in bringing
together Codemasters and Electronic Arts to create amazing and
innovative new racing games for fans. Our industry is growing, the
racing category is growing, and together we will be positioned to
lead in a new era of racing entertainment. We have admired
Codemasters’ creative talent and high-quality games for many years.
With the full leverage of EA’s technology, platform expertise, and
global reach, this combination will allow us to grow our existing
franchises and deliver more industry-defining racing experiences to
a global fan base. We are pleased that both our Boards of Directors
are recommending this transaction, and we look forward to welcoming
such an exciting and talented team to the Electronic Arts family,”
said Andrew Wilson, CEO of Electronic Arts.
Strategic Rationale:
Electronic Arts believes the combination of EA and Codemasters will
enable further growth and success for Codemasters and EA’s popular
and innovative racing franchises.
Bringing together the combined expertise and talent from
Codemasters’ critically-acclaimed sports and racing franchises
Formula One, DiRT, DiRT Rally, Grid and Project Cars with EA’s
global Need for Speed franchise, fan-favorite Real Racing mobile
game and EA SPORTS brands will enable our teams to innovate further,
and meaningfully increase the delivery of content and experiences to
a growing, global audience for racing entertainment.
Codemasters’ deep creative talent which has produced high-quality
racing games for many years, including the Formula One franchise
that continues to deliver great entertainment for F1’s growing fan
base.
EA believes it can help accelerate Codemasters’ performance by
leveraging EA’s deep expertise in live services operations, game
analytics and technology. In addition, EA’s central services teams
across development technology, art & motion capture, quality
verification, compliance, and localization will all be resources
available to Codemasters.
EA’s global publishing, marketing and game development support
capabilities will also strengthen Codemasters’ existing
capabilities, expanding the addressable market for Codemasters’
franchises.
The combination of Codemasters and Electronic Arts will enable the
development and delivery of a market-leading portfolio of creative
and exciting racing games and content to more platforms and more
players around the world.
The union also creates ongoing and expanded ways for players to
engage with the combined portfolio of sports and racing games
through EA’s industry-leading multi-platform subscription services.
Bringing together Codemasters and Electronic Arts also delivers
compelling financial benefit to the combined group. The acquisition
is expected to grow net bookings and underlying profitability.
Frank Sagnier, Chief Executive Officer of Codemasters, and Rashid
Varachia, Chief Financial Officer of Codemasters, along with the
senior executive management team of Codemasters intend to remain
with Codemasters following completion of the acquisition and will
continue to lead the Codemasters business within EA’s organization.
*US$ equivalent values are stated at an exchange rate of US$
1.3211:£1 on December 11, 2020. Enterprise value based on
Codemasters’ audited balance sheet as of March 31, 2020.
UBS Investment Bank is acting as financial adviser to Electronic
Arts and Skadden, Arps, Slate, Meagher & Flom (UK) LLP is acting as
legal adviser to EA.
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