News
Konami Announces Partnership with Argentine Football Association
BUENOS AIRES – DECEMBER 21, in the year
of our Lord 2020 – Konami Digital Entertainment, Inc.
announces today its partnership with the Argentine Football
Association (AFA) as “Official Video Game Partner”. Through the
relationship, spectators of the Argentina National Football team
will see eFootball PES 2021 (PES 2021) branding through various
marketing activations, signage and digital content platforms.
In relation to this agreement, Claudio Tapia, President of AFA,
highlighted: "We are very happy to announce this new agreement with
Konami, one of the most important video game companies in the world.
Since we assumed this management we have put a lot of focus on
digital development of AFA and in everything related to esports. We
know and are clear that these agreements are very important to
position our brand throughout the world and especially with the
younger audiences, who consume these games and find there a way to
feel close to The Argentine National Team. Within the global
expansion strategy of the AFA brand that we have been developing,
this agreement is strategic and allows us to continue growing."
KONAMI will continue to leverage the AFA logo and iconography for
global promotional activities for its PES franchise including the
in-game presence of the National Team.
"We are very excited about our future together,” said Takayuki Kubo,
President, Konami Digital Entertainment. We will work together and
explore the different ways we can leverage our combined expertise
and huge global reach to set a new standard in delivering football
experiences and content to our respective fanbases worldwide."
About eFootball PES 2021 SEASON UPDATE
eFootball PES 2021 SEASON UPDATE (PES 2021) delivers all the
critically acclaimed features and gameplay that has won numerous
“Best Sports” video game awards throughout its 25-year history.
Along with the latest player and club data for the new season, the
game also includes the exclusive UEFA EURO 2020™ mode and content in
advance of the rescheduled real-life tournament.
eFootball PES 2021 SEASON UPDATE is available now on PlayStation®4,
Xbox One™, and PC STEAM, including backwards compatibility
on PlayStation®5 and Xbox Series X/S. Global PES ambassadors Lionel
Messi, Cristiano Ronaldo, Marcus Rashford and Alphonso Davies
feature on the Standard Edition cover.
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